Is the tourism market in North America not only the main market for receiving international tourism, but also the main source market for world tourism?

The world tourism industry has entered a period of stable development from its formation to development, and 2 1 century will be the second golden age of tourism. Tourism will develop into the largest industry in the world, and tourists will reach an unprecedented scale. Tourists from all countries and classes will leave their footprints in every corner of the world. Although countries have different political and economic situations and tourism development models, as far as the whole international tourism industry is concerned, the following development trends will appear.

1. Tourism will become the largest industry in the world.

As the largest emerging industry in the world, the annual turnover of international tourism has exceeded $300 billion. According to the forecast of the World Tourism Organization, by the end of 2000, the number of international tourists is expected to reach 660 million, equivalent to about 10% of the world's total population. Tourism revenue will increase to 500 billion dollars, and tourism will replace the oil industry and the automobile industry and become the largest foreign exchange earning industry in the world. 65438-0992 Based on the analysis of total income, employment, added value, investment and tax payment, the World Tourism and Sightseeing Council proves that the situation of tourism as the world's largest industry is taking shape. Therefore, the World Tourism and Tourism Council pointed out that tourism is the main driving force to promote economic development, and tourism has become the largest employment sector in the world, generating 654.38+0.27 billion jobs, accounting for about 6.7% of the global total labor force; Tourism is an industry that creates high added value, and its added value has reached $6,543.8+$044.90 billion. Tourism is one of the major tax-paying industries in countries' finance, and the total tax paid by tourism enterprises and employees around the world is as high as $303 billion. The contribution of tourism to the world economy is not only the contribution of output value and employment, but also the development of other industries and a series of economic benefits.

Second, the center of gravity of international tourist areas will move eastward.

Europe and North America are two traditional markets of modern international tourism. Before 1980s, they almost monopolized the international tourism market, accounting for about 90% of the global total reception and income. After the 1980s, the rise of a number of emerging markets in Asia, Africa, Latin America and Oceania led to a new distribution of international tourism market share in various regions of the world. Especially in East Asia and the Pacific, in recent years, the growth rate of international tourism is higher than the world average, reaching 7.5%. It is estimated that by 20 10, the number of international tourists will reach10.90 billion. In the development to 2 1 century, the international tourism market share of Europe and North America will be further reduced, and the shift of tourism focus from traditional markets to emerging markets will be accelerated. With the sustained economic growth and prosperity of developing countries and regions, the number of residents of these countries and regions going to neighboring countries for holidays will definitely increase, and regional international tourism will develop greatly. Especially with the global economic center of gravity moving eastward, the Asia-Pacific region has become a "hot spot" for international tourism in the future. According to the situation in China, the number of tourists visiting China has increased from 1996 to 1998, with an average annual increase of 1 1%. From 65438 to 0998, the number of tourists reached 63.4784 million, showing a very strong growth momentum.

Third, the international tourism market tends to be decentralized.

For a long time, the main source markets of international tourism have been dominated by Western Europe, Northern Europe and North America in terms of geographical structure. As the birthplace of modern international tourism, the number of overseas tourists in these two regions accounts for almost three-quarters of the total number of international tourists. At present, the most important tourist source countries in the world, except Japan in Asia and Australia in Oceania, are mostly concentrated in the above two regions, of which only Germany and the United States account for the total international tourism consumption.

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More than a third of the people. The abnormal concentration of the international tourism market in regional distribution is also facing severe challenges, especially the rapid differentiation and reorganization of the contemporary world economy, which has initially formed a situation in which six economic forces, including North America, Western Europe, Japan, CIS, Eastern Europe and the Third World, compete with each other, directly affecting the occurrence, development, growth and decline and transfer of the international tourism market in various regions, thus leading to the gradual dispersion of the distribution pattern of the tourism market from the current concentration. By the beginning of the 20th century, some newly industrialized countries in Asia, Africa and Latin America may gradually replace the traditional tourist source countries and become the main markets for international tourism with the increase of per capita national income. At present, the number of private outbound tourists in China is relatively small, but the growth rate is relatively fast. During the five years from 1994 to 1998, the number of outbound tourists for private purposes increased at an average annual rate of 18.6%. Outbound tourism has gradually taken shape.

Fourth, international tourism tends to be diversified.

Judging from the characteristics of the development of international tourism in recent years, with the economic development and the improvement of living standards in various countries in the world, many tourists are more and more dissatisfied with long-term sightseeing, but hope to actively explore, participate and rest in tourism in combination with their hobbies. People will pay more attention to eliminating mental fatigue, which requires tourism enterprises to launch colorful tourism products. Those simple leisure tours will gradually be replaced by diversified tourism modes and projects. There are four traditional ways of traveling in the world, namely, entertainment, sightseeing, recuperation and business. Most tourism activities are more a combination of various modes and characteristics. The tourism model of a country or region is determined by its resource conditions, geographical location and market conditions. Different tourism modes also have different products, prices and market countermeasures, and tourists also have different consumption requirements and characteristics. Nowadays, the major change of international tourism consumption trend is that consumption has changed from "purpose" to "means". People consume for self-interest, for free entertainment and for enriching their feelings. Traditional sightseeing and entertainment methods can no longer meet the needs of tourists. Tourism mode is developing in the direction of personalization, diversification and culture, and various rich, novel and unique tourism modes and projects will emerge as the times require.

Fifth, long-distance tourism is booming.

Travel distance is limited by time, economy and other factors. In the first half of this century, people can only travel by train and car. At that time, airplanes were slow, expensive and unsafe. So people in that era could only travel short distances. The rise of long-distance tourism, especially international tourism across the ocean, is the direct result of the great development of air transportation after World War II. At present, the flight speed of aircraft is getting faster and faster, the endurance technology is changing with each passing day, the world is getting smaller and smaller, and the effect of distance on travel restrictions is weakening day by day. People will travel by faster planes and high-speed trains. According to experts' prediction, by 20 10, a new generation of supersonic aircraft will fly from London to Tokyo, with a range of 9585 kilometers and only three hours; Short-distance travel can take a superconducting train with a speed of 550 kilometers per hour, which is nearly twice as fast as the current high-speed rail. Coupled with the increase in leisure time, more people will join the ranks of long-distance travel in the future. In 1983, overseas tourists from European countries accounted for 7.

9.7% people go to neighboring countries for short trips, and only 20.3% are medium and long-distance tourists. By 1995, the number of short-distance tourists abroad dropped to 72.7%, and the number of medium-and long-distance tourists rose to 27.3%. According to the estimation of the International Aviation Association, long-distance sea transportation will become the main mode of air transportation in the world, and the long-distance passenger traffic with a distance of more than 2,400 kilometers may surge from the current 6% to 40% of air passenger traffic. Therefore, with the development of faster, safer,

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Comfortable and economical new aviation passenger planes will be put into operation, and large-scale mid-and long-distance global travel will become possible.

6. International tourism pays more attention to tourism safety.

The relaxation of the world situation makes it possible for the world to avoid a global war of destruction, but local wars and conflicts occur from time to time in the world. Ethnic conflicts, religious conflicts and international terrorism will threaten the development of local international tourism at any time. With leisure time and ability to pay, the only factor that can make tourists give up their travel plans is safety concerns. The security factors that tourists consider mainly include: local wars and conflicts, terrorist activities; The political situation in tourist destinations is unstable, infectious diseases are prevalent, vicious traffic accidents occur from time to time, and the social security situation is deteriorating. Tourists will not leave until all safety factors are determined. Therefore, tourist receiving countries or regions pay more and more attention to the influence of safety factors on marketing, and strive to ensure safety from every link. In view of some unpredictable unsafe factors, providing insurance for tourists in advance can, on the one hand, alleviate the worries of tourists, on the other hand, minimize the impact on the market in the event of an accident.