You need to understand four common methods of soft article promotion

Those who have done soft article promotion on Jingweizhichuang Network generally admire its scientific promotion methods and operating procedures. Why does soft article promotion have such a design process and operation essentials? Because of the same soft article, the results are very different due to different promotion methods and operating procedures. The first way is to write a soft article for multimedia distribution. For example, as a company or brand, you can apply for multiple platform accounts, such as Sohu account, Baijiahao, Toutiao account and other platforms to publish your products. Soft articles, this method is very stable and controllable, but we must realize that this effect has limitations. Therefore, when we do various promotions, we must think clearly about the desired results. If it is just a daily brand promotion, you can also choose this method. The second type is soft article promotion that triggers hot spots. This needs to be closely combined with the node activities of the product or brand. For example, if a cosmetics product is about to be launched as a new product, it must be popular and attractive and must be coordinated with some online and offline activities. However, the key point of online or offline activities is what effective way can effectively disseminate explosive events, then a soft article promotion and release matrix is ??needed to help. Such a matrix can ensure effective exposure. The third type is centralized brand push, which is to provide centralized communication and promotion for the brand or product. A large number of big brands will launch a wave of product publicity and brand promotion in advance in order to detonate sales hot spots, attract more people's attention and win opportunities during the peak sales season. What this kind of soft article promotion requires is breadth, so you can directly carry out soft article promotion with time nodes according to all aspects of the brand. The method must focus on the coverage of the audience group. The fourth type is daily node promotion. For example, some products maintain a certain exposure of the brand or product in the market according to seasons, and will definitely carry out a series of soft articles to promote the product or brand. These promotions are all rhythmic or based on annual requirements. This method requires precision and takes the target customer group as the main audience. Remembering the above four points can achieve the long-term effectiveness of soft article promotion and the effectiveness of brand product promotion.