What is the reduced price of Yellow Crane Tower tickets in 2018?

The Yellow Crane Tower is the first floor of Wuhan. It is very famous not only in Wuhan, but also in the whole of Hubei and even the whole country. The editor of this article is here to bring you some good news. It’s just that the tickets for Yellow Crane Tower have been reduced. How much will the price of Yellow Crane Tower tickets be reduced in 2018?

On May 24, a message that "Yellow Crane Tower tickets will be reduced in price starting from June 1st" flooded the screen of mobile phones. Subsequently, news of price cuts announced by a number of provincial scenic spots such as Lichuan City's Tenglong Cave, Longchuan Water Town, and Xianning Jiugong Mountain were also picked up one after another. Some media used the headline "State-owned scenic spots usher in the first wave of price cuts" to attract attention.

Famous scenic spots have successively reduced their prices

It is reported that the single ticket of Yellow Crane Tower will be reduced from 80 yuan to 70 yuan, and the half-price ticket will be reduced from 40 yuan to 35 yuan. This is the 11th time that Yellow Crane Tower has adjusted ticket prices since its reconstruction and opening in 1985. But the price had increased 10 times before, from the initial 1 yuan to 80 yuan. This is the first price reduction in 33 years.

Previously, starting from May 1, the single ticket price of Xianning Jiugong Mountain was adjusted from 75 yuan to 70 yuan in the peak season; and from 60 yuan to 55 yuan in the off-season.

In Enshi, Lichuan City’s Tenglong Cave and Longchuan Water Town also announced ticket price reductions. Starting from June 1, Tenglong Cave will be adjusted from the original 180 yuan/person per adult to 150 yuan/person; In water towns, the price dropped from 117 yuan/person to 100 yuan/person.

Wu Manli, director of the Lichuan Municipal Tourism Commission, said that this price reduction is in response to national and provincial requirements for lowering ticket prices in key state-owned scenic spots. It is also to pressure itself and take the lead in transformation, forcing scenic spots to gradually get rid of the ticket economy. , to promote the construction of tourism in the whole region.

Reduced prices and free tickets are the general trend

“We are more concerned about the long-term, rather than the immediate moment.” Almost all persons in charge of price-reduced scenic spots have expressed this idea.

According to Wang Nianhong, head of the marketing planning department of the Yellow Crane Tower Scenic Area, the number of tourists received by the Yellow Crane Tower has increased at an annual rate of 15% in the past three years, reaching 3.5 million last year. After the price reduction, annual ticket revenue will be lost by about 40 million yuan. At the same time, due to the increase in tourists, hardware and software costs such as hardware maintenance and service personnel are increasing.

Then why choose to reduce prices? "We are looking at the future market. As a traditional scenic spot, the Yellow Crane Tower does not do well in secondary consumption. Reducing tickets will also force self-transformation. We are learning from the Palace Museum By building the IP of Dahuang Crane Tower and creating cultural and creative products, I believe it will attract more tourists," Wang Nianhong said.

Yellow Crane Tower has hired three top domestic cultural and creative teams to carry out preliminary planning. At the same time, art exhibitions and plays will be created to transform the Yellow Crane Tower, a Wuhan landmark IP. "More importantly, the transformation of the Yellow Crane Tower will also better promote the development of tourism in Wuhan. After all, the reputation and popularity of the Yellow Crane Tower rank first among Wuhan scenic spots." Wang Nianhong said.

Sun Dali, the person in charge of Tenglong Cave Scenic Area, is even more confident. He said that the tourist flow in the scenic spot is growing at a rate of 30% every month, and it is expected that the increase will reach 50% after the price reduction. "Reducing prices will not only bring popularity, but also expand brand influence. We are also building hotels and other supporting facilities."

Xianning Jiugong Mountain Scenic Area is also renovating and building hotels and other supporting facilities, and building experiences such as an observatory Projects, creating sports tourism products, etc., enriching business formats and extending the industrial chain. "Reducing ticket prices or even making them free is a trend. We need to transform early and respond in advance." said Hu Changwei, the person in charge of the scenic spot.

Break the wall and win greater development

In fact, some scenic spots in our province have already got rid of their dependence on the ticket economy. Among them, the most typical one is the Three Gorges Dam Scenic Area.

The relevant person in charge of the Yichang Municipal Tourism Commission said that since the implementation of the free ticket policy for the Three Gorges Dam, the brand-driving effect of the Three Gorges Dam tourism as a classic scenic spot in the Three Gorges region of the Yangtze River has been significantly exerted, and its popularity has continued to grow.

After free of charge, a series of new business formats such as industrial tours and popular science tours around the Three Gorges Dam have emerged, and the radius of tourists visiting the Three Gorges Dam has further expanded. Self-driving tours and surrounding rural tours are all different. The growth in tourism level has also driven the tourism development of Yichang City as a whole.

Industry insiders said that reducing dependence on the ticket economy will force key national scenic spots to explore more tourism management methods and promote the development of all-region tourism. Tourism-related catering, accommodation, peripheral commodities, etc. This industry may usher in a new round of development opportunities.

“Scenic spots should also take the initiative to find ways to improve their quality, actively explore new development paths, and seek for the integration of tourism and other industries, such as the creation and operation of cultural industries and derivative products around scenic spots. Of course, they must also start from their own Starting from the characteristics and advantageous resources, we cannot rush into it,” said Xiong Jianping, a tourism expert in our province.

For example, compared with similar domestic scenic spots, the ticket price of the Forbidden City has been at a low level for many years. However, cultural and creative products have made the Forbidden City the "Internet celebrity among Internet celebrities." Public data shows that in 2017, the Ministry of Culture and Creativity of the Forbidden City’s offline revenue was nearly 100 million yuan, and its online store revenue was nearly 50 million yuan.