Brand image of Tuniu Travel Network

20 15 10 13, Tuniu officially launched a brand-new LOGO. Compared with the old version of Tuniu LOGO, the new LOGO changed the original word "Tuniu Travel Network" into a more concise word "Tuniu", and the cartoon cow head image also "grew out". In the old version of LOGO, the symbol of "Sun and Moon" representing 24-hour service was upgraded to "cross-eyed" with a smile, which highlighted Meng's young and energetic image.

In terms of color, Tuniu's new LOGO follows the brand color orange, supplemented by inclusive and contemporary black. The simple contrast between cool and warm colors makes the new logo easier to identify and more modern. The main color is orange, which not only represents the warm visual feeling like sunshine, but also reflects Tuniu's insistence on the "three guarantees of sunshine" service.