2022 Shanghai Tourism Festival Time+Theme+Main Contents Shanghai Tourism Festival Start Time

According to the Shanghai Cultural Tourism Bureau, the 2022 Shanghai Tourism Festival will be held from September 17 to June 10. The annual theme of this year's Tourism Festival is "the most Shanghai, Suzhou River", with the focus on the trial of Suzhou River waterway. Through the 12-hour all-media live broadcast, we will comprehensively and systematically introduce the new features and sights of Suzhou River to citizens and tourists, and provide them with more small and beautiful new performance spaces, new cultural landscapes and good places for leisure. The main arrangements include "Shanghai Best, Suzhou River" 12-hour full media live broadcast, "Leyou Yungou 9 17" tourism consumption season, "Top 10 Huimin Tour" theme series activities, and the release of "Shanghai Best" index.

Three Characteristics of Shanghai Tourism Festival in 2022

This year's Tourism Festival will focus on the three major functions of "benefiting people's livelihood, promoting consumption and displaying image", paying equal attention to online aggregation and offline focus, benefiting people's consumption and promoting cities, comprehensively improving the quality of festivals, benefiting people's lives in an all-round way and empowering urban development in all directions. This is the value and significance of tourism. To sum up, this year's Tourism Festival mainly highlights the following three characteristics:

First, the most Shanghai and Suzhou Rivers. Focusing on the city details and cultural memories carried by Suzhou River for the first time, taking the opening of Suzhou River waterway as an opportunity, the Suzhou River tourism visual strategy will be created in the form of all-media live broadcast, beading, waterfront linkage and mutual appreciation between guests and hosts, so as to accompany citizens and tourists to visit, discover and read the city stories flowing on Suzhou River and light up the "water meeting room" of the city.

The second is digitalization and integration. For the first time, the promotion activity of "Leyou Yunbu 9 17" was held, and cultural tourism products such as tourist routes, scenic spots, festival exhibitions and performing arts exhibitions were launched in conjunction with cultural tourism head enterprises and high-traffic online platforms, making the cultural tourism market a revitalized "consumption season". At the same time, with the help of the empowerment of the tourism festival platform, we will accelerate the innovation of tourism formats, factor agglomeration and brand building, and form a number of new fine products of "Lv Wen+"and "Lv Wen+".

The third is to visit Shanghai and fireworks. For the first time, the "Top Ten Tour of Benefiting the People" was launched, including the tour of red heart, the tour of Shanghai suburb ecology, the tour of new city leisure, the tour of culture and art, the tour of popular science industry, the tour of block architecture, the tour of Pujiang water, the tour of intangible ancient towns, the tour of digital experience and the night tour of fashion. At the same time, the Shanghai-style urban archaeology, which everyone participates in and enjoys, is widely carried out, so that the general public and tourists can discover unique scenery and share the reasons for loving Shanghai during the city stroll.

Main Arrangements of Shanghai Tourism Festival in 2022

1. "Most Shanghai, Suzhou River" 12 hours full media live broadcast. With the comprehensive management of Suzhou River water quality, the 42km coastline running through it, the potential investigation of cultural tourism resources on both sides of Suzhou River, and the full recognition of Suzhou River tourism by the general public, the development opportunity of Suzhou River tourism is ripe. The Municipal Bureau of Culture and Tourism and Shanghai Radio and Television jointly planned the "Most Shanghai, Suzhou River" 12 hour full media live broadcast. The live broadcast, in the form of "Shanghai-style urban archaeology", uses a long lens of 12 hours to comprehensively interpret the vivid picture of Suzhou riverside linkage. The five regions along the Suzhou Creek have their own temperament characteristics, which form a chain through the Suzhou Creek and converge into the unique charm of Shanghai culture. Huangpu-the most Shanghai, Hongkou-Shanghai style, Jing 'an-international style, Changning-fashion style, Putuo-fireworks atmosphere, a group of resource pictures linked by the river bank, accompany citizens and tourists to read the city stories flowing on Suzhou River, and create a visual strategy for cultural tourism resources to swim around Suzhou River.

Suzhou River Waterway was also opened on the opening day of the Tourism Festival. During the trial, the performance, safety and pressure of cruise ships and routes will be fully tested according to the river and hydrological conditions, and will be continuously adjusted and improved according to the trial conditions, so that the Suzhou Creek river tourism products can be put on the market in time. Suzhou Creek Waterway Phase I project runs from changfeng park Wharf in Putuo District (temporary home port) to Waitanyuan Wharf in Huangpu District, passing through Changhua Road Wharf in Putuo District and Sixiang Warehouse Wharf in Jing 'an District, with a total length of about17km and a direct duration of about 2 hours. In the future, in the first phase of trial operation, three lines will be opened. One is the "West Ring Road" suitable for group tours. The route is from changfeng park Wharf to Changhua Road Wharf, and the length of one-way one-way route is 1 hour. The second is the "East Ring" suitable for individual travelers. The route starts from three wharves, namely, Waitanyuan-Sihang Warehouse-Changhua Road, goes around the three wharves, and then returns to the originating wharf. The route duration is 1 hour. The third is a "customized route" suitable for leisure, gathering and business.

The second is the "Leyou Yungou 9 17" tourism consumption season. The consumption season will be officially launched on the opening day of Shanghai Tourism Festival on September 17, and will be divided into two parts: 9. 17 thematic live broadcast and full platform live broadcast. On September 17, a large-flow live broadcast spanning 12 hours will be the first activity to ignite the heat of this consumption season, and a public service live broadcast of goods and cultural tours will be launched. The live broadcast of the special topic with goods begins on the morning of September 17 10. Nearly 100 key cultural tourism enterprises and mainstream online platforms have come up with special preferential products. The special live broadcast of cultural tourism promotion will be broadcast simultaneously through Leyou channel TV channel, video number and Alipay life number, showing the new features, new experiences and new ways of playing this year's Shanghai Tourism Festival. From September 17 to October 6 10, there will be a "full sky" live broadcast on the whole platform, which can not only participate in the theme discussion and learn about the historical and cultural features of the city, but also "surprise drops" such as user-specific benefits, big red envelopes, "koi fish free" and trial residence.

The third is the theme series of "Top Ten Tour of Benefiting the People". During this year's Shanghai Tourism Festival, all districts and market participants in the city carefully designed nearly 200 theme activities, which brought wonderful cultural and tourism experiences to the general public. The top ten themes of Huimin Tour are: "Red Beginners Tour" with red landmarks as the main theme; "Shanghai Suburb Eco-tour" enjoying the natural scenery of urban countryside: "New Town Leisure Tour" feeling the development achievements of five new towns; Experience the charm of Wenbo art "Wenbo art tour"; Guide citizens to visit the "popular science industry tour", study there and have fun in learning; Leading citizens and tourists to appreciate the expression of the city and feel the "building block tour" of the city temperature; "Pujiang Waterfront Tour" savors the waterfront scenery of Huangpu River; Highlighting the Shanghai culture and Jiangnan culture, "a tour of ancient towns that are not left behind"; "Digital Experience Tour" with comprehensive and deep integration of "Internet plus Lv Wen"; Open a "fashion night tour" in the night space of cultural venues and tourist sites.

Fourth, the "most Shanghai" index was released. On the closing day of the 65438+10.6 Tourism Festival, the "Shanghai Best" index of urban cultural tourism will be released innovatively, aiming at further guiding consumption, promoting economic revitalization and increasing urban vitality through tourism. The evaluation pays full attention to the functional and cultural functions played by tide play places, and tries to explore the intersection of culture and market integration. In this assessment, the total number of "tide play spots" along the Yangtze River recommended by many districts has reached more than 300, covering old buildings, new buildings among network celebrities, art galleries, academies, life houses, cafes, creative parks, night markets, business centers and other multi-subjects, which can fully meet the needs of citizens and tourists in eating, living, traveling, shopping and entertainment, and enrich people's cultural life experience. At the same time, these high-quality cultural tour punch points also show the cultural and artistic heritage of Shanghai and city soft power, and guide citizens and tourists to enter a play experience with a sense of the times. In particular, the classic architecture and public art space have put a brand-new cultural label on "One River, One River", showing Shanghai's unique urban style and aesthetic attitude.