How to write a press release

1, try to be official. Don't write beautiful words.

2. Reflect the will of the "real master" of news release. The "real owner" of a press release refers to an organization or individual who requests the release, such as the boss of a government, enterprise or group.

3. Press releases should be as detailed as possible. If details are needed, the consent of the "owner" must be obtained, and there is a need to achieve the purpose.

Press releases should be as general and vague as possible. There can be more empty talk, rhetoric and mandarin.

Format of press release:

Generally, there is a fixed pattern in the format of news release, that is, write a short lead first and tell the news facts concisely, but don't finish the story. Then the body part, the process of writing, is completely described by line drawing and positive narrative (description), and can not be given too much emotional color. The final conclusion usually leaves a tail, such as "the cause of the incident is still under investigation."

Reference to the above content: Baidu Encyclopedia-Manuscript