Hidden worries behind the expansion of "Fanjingshan Free Travel" travel agency

At present, the number of travel agencies in Gansu is increasing at the rate of one per week. It is estimated that by the end of the year, the number of travel agencies in Gansu will exceed 400. He Xiaozu, director of the supervision and management department of the Provincial Tourism Administration, said in an interview.

Recently, six travel agencies in our province passed the examination and approval of the Provincial Tourism Bureau and obtained the travel agency business license. So far, there are 392 travel agencies in our province, more than 30 than last year. The great development potential of tourism and the innovation of industry system make the travel agencies in our province flourish. However, some insiders believe that although the increase in the number of travel agencies is conducive to the development of the industry to a certain extent, it is easy to lead to problems such as product homogeneity and uneven services.

Lower the threshold and increase travel agencies.

According to the latest data from the Provincial Tourism Bureau, the travel agency industry in Taiwan Province Province has developed rapidly this year, with a total of 392 travel agencies, including 9 outbound travel teams. There are 639 registered tour guides in the province, including 738 foreign languages. There are more than 6.5438+0.5 million tourists and about 900,000 indirect employees.

Why is the travel agency industry developing so fast this year? He Xiaozu, director of the supervision and management department of the Provincial Tourism Administration, believes that the main reason is that the Travel Agency Regulations, which came into effect on May 1 2009, lowered the entry threshold and greatly reduced the registered capital and deposit. Coupled with the support of policies, new travel agencies began to appear.

He Xiaozu told reporters that in the past, travel agencies applied for business licenses with high entry barriers and many restrictions. Because many tourism practitioners can't get business licenses, they rely on big brand travel agencies and contractual management rights to participate in market competition. There are also some travel agencies that continue to increase their outlets after obtaining business licenses. The vicious competition between outlets for performance leads to the phenomenon that a route is cited many times. He Xiaozu said: In view of this, the Travel Agency Regulations implemented last year lowered the entry threshold for travel agencies, allowed more investors to participate, and promoted the healthy development of the travel agency industry.

The tourism market is promising.

Gansu Ping 'an International Travel Service is a travel agency that has recently obtained the right to operate. Wang Xiaobing, the general manager, told reporters that the huge prospect of the tourism market is the reason why he invested in travel agencies. This year, tourism in Gansu is very popular. The number of tourists in each travel agency is constant, and many travel agencies refuse many tourists because they can't buy train tickets and air tickets. In addition, the rural tourism market also shows signs of starting. If the rural market is started, its economic benefits will be far greater than those of cities.

Facing the big clubs with strong strength, good brand and good reputation, the newly established Ping An International Travel Service and other large travel agencies are exploring a professional division of labor.

Wang Xiaobing told reporters: We choose the best Twitter to take advantage of the price advantage and product features to win the living space. In addition, new air routes will be opened, such as Li Wenhua in west Gansu. This route has been ignored by travel agencies, but it has great exploration potential, and if it is developed, it will bring a lot of benefits.

According to the reporter, many small and medium-sized travel agencies in Gansu have embarked on a similar professional development path. Fierce industry competition urges it to further subdivide the market, concentrate its own superior resources and develop fixed tourism products in depth.

Strengthening supervision and promoting sound development is the direction.

Wang Sanbei, a professor at the Tourism College of Northwest Normal University, said in an interview that since the beginning of this year, the development speed of the travel agency industry in our province has begun to accelerate, but the overall development level of the industry is still not high, and there are only a few travel agencies with real brand influence. Although this quantitative growth is beneficial to the development of the industry to a certain extent, it is easy to lead to problems such as product homogeneity.

He Xiaozu said that the Tourism Bureau implemented a management policy of combining leniency with severity for travel agencies, with the aim of promoting the healthy development of the travel agency industry. Therefore, in August this year, the tourism industry began a two-month inspection of travel agency outlets. After the inspection, the illegal travel agencies will be punished to strengthen the supervision of the service quality of travel agencies.