Traditional Culture Encyclopedia - Tourist attractions - The scenic spot tried to waive admission fees, but tourists called this approach "too smart". What's going on?

The scenic spot tried to waive admission fees, but tourists called this approach "too smart". What's going on?

Nowadays, many tourist attractions have introduced free admission policies. Some attractions are to attract tourists and promote the attractions; some are government actions, using the attractions as local business cards; some are just a gimmick for the attractions. Let’s take a look together.

In the first case, the policy of free admission may be introduced for newly built or newly developed tourist attractions. The reason why the ticket-free policy is launched is to attract tourists, increase passenger flow, and promote itself through tourists' publicity. Generally, the ticket-free policy for new attractions is phased. After the popularity of the attraction increases, the ticket-free policy will be canceled to ensure the healthy operation of the attraction.

In the second case, the policy of free tickets is a government action. For example, many famous attractions in Zhejiang Province, including West Lake, are free of charge. Today, when many places regard ticket income as "fat meat", Zhejiang, which is rich in businessmen, has launched free tickets for scenic spots. In fact, the Zhejiang government is very smart. Looking at Hangzhou’s tourism revenue figures, in 2002, when Hangzhou first exempted attraction tickets, tourism revenue was less than 30 billion yuan. By 2017, Hangzhou’s tourism revenue had reached 304.13 billion yuan, and its revenue had doubled. 10 times. The relationship between giving and taking reflects the governing philosophy of a local government.

In the third case, the free admission policy offered by some attractions is just a gimmick. Some attractions have introduced a ticket-free policy, but there are still many small attractions and small transportation fees to be charged within the attractions. The tickets for some small attractions are even very expensive, which makes people feel cheated. Although some scenic spots do not have tickets for small attractions, the consumption in the scenic spots is very high. For example, in the Bailucang Scenic Spot in Xi'an, the snacks in the scenic spot are very expensive.

Do you think this policy of free admission to the above scenic spots is "too smart"?