Why are the formats and products of cities and tourist streets with different customs and cultures similar?

From Nanluoguxiang in Beijing to Tianzifang in Shanghai and Confucius Temple in Nanjing, from Where Street in Hangzhou to Kuanzhai Lane in Chengdu, every city has one or several such blocks.

Although labeled with local cultural characteristics, visitors here can only see the same scene as other tourist streets in the end, and buy similar snacks in online celebrities and Yiwu small commodities. If you don't remember the place when you send a circle of friends, your friends probably won't recognize where you went.

Why does every city develop such a tourist street? Why are the formats and products of these cities and tourist streets with different customs similar?

This is a problem with China Tourist Street. In the eyes of local people, tourist street, as a window of urban culture in official propaganda, is often called deceiving tourists, which is not only extremely low in cost performance, but also completely unable to represent local characteristics.

In particular, fake snacks such as chicken chops, sausages, stinky tofu and milk tea have seriously tarnished the reputation of local cuisine.

Apart from food, souvenirs sold in tourist streets are similar, nothing more than toys such as antique cups, shoes, fans, postcards and antique weapons. There are also a number of time-honored brands specializing in tourist streets, providing a unified nostalgic style.

Nanjing Confucius Temple

Xi' an Huimin street

Suzhou Pingjiang Road

Nanluoguxiang, Beijing

Chengdu gionee

Fundamentally speaking, the appearance of China Tourist Street is determined by its commercial laws.

As long as it becomes a tourist block, the huge flow of people means extremely high commercial value, which in turn makes the store rent extremely high.

After 2008, Nanluoguxiang became famous, and the rent soared immediately. The monthly rent of a shop of about 50 square meters has risen from several thousand yuan at the beginning to more than 100 thousand yuan of 20 17. The rent of pavement near Wudaokou and imperial academy is less than one fifth.

In the eyes of most tourists, they always leave some souvenirs when they come anyway. But even so, China tourists are still reluctant to spend too much money on tourism products.

According to the data of 20 15, the average consumption of world tourism shopping accounts for about 30% of the total tourism expenditure. However, China's tourism commodity income only accounts for 20% of tourism income, even in developed tourism consumption areas such as Jiangsu and Zhejiang, it is only 23%. In developed countries such as Europe and America, this ratio is as high as 40% to 70%.

Considering that the per capita tourism expenditure is much lower, the low proportion of shopping undoubtedly means much lower spending power. Souvenir shops can only take the route of low price and high profit margin, and the most suitable one is Yiwu small commodities with lower purchase price.

Of course, from a certain point of view, tourism homogenization is not all bad. Homogeneous tourism means that there is a relatively developed logistics in this area, which is well integrated into the national and even world markets and can make full use of the convenience of the mass production era.