What measures has Paris taken to save China tourists?

On April 14, in order to recapture China tourists, a delegation composed of 33 Parisian tourism enterprises came to China for a roadshow, the scale of which was the highest in the past years.

According to the statistics of French tourism department, the number of foreign tourists who entered France decreased by nearly 20% in 20 16, and they are increasingly under the competitive pressure from other European countries. As the first tourist destination in the world, France received only 83 million tourists in 20 16, which is far from previous years. According to the report of the Tourism Commission of the Paris Region, compared with 20 15, the number of tourists received in the Paris Region decreased by 150,000 last year, and the related income decreased by several billion euros, among which the biggest drop was made by tourists from China. In the first quarter of 20 16, the number of China tourists dropped by 24.5%, compared with the number of international tourists by 9.9%.

Due to security, public order and other factors, China tourists have been "robbed" by more European countries with "stable tourism environment" in recent years, such as Germany, which is also one of the important reasons for the decline of French tourism last year. It is understood that Paris has increased security protection, such as adding 50% cameras in public areas, increasing protection from Charles de Gaulle airport to urban areas, and increasing patrol police officers on the streets.

Even in the face of terrorist threats and public safety problems, Paris is still attractive to tourists, with nearly 300 events held in Paris every day. According to the latest annual survey of outbound tourists from China by China Investment Reference, a research institute of the Financial Times, France is still the most desirable long-distance travel destination for China tourists. French tourism officials said that China has a large number of potential tourists, so how to rebuild its attraction to China tourists in the future has become a priority for the development of French tourism.

A few days ago, a Paris tourism delegation led by Mr. Cl ment LALOUX, Marketing Director of Paris Tourism and Convention Promotion Bureau, came to China for a roadshow and introduced them to the tourism industry in Shanghai, Chengdu and Beijing respectively. The Paris tourism delegation consists of 33 partners, which is the largest in the past years.

It is reported that in 20 17, Paris, the "capital of art", will welcome many grand exhibitions, including Vermeer exhibition in Louvre Museum, pissarro exhibition in Malmerden-Monet Art Museum and Luxemburg Art Museum, Rodin sculpture exhibition in Grand Palace, Picasso exhibition in Jacques Chirac-Brownlee Pier Museum, Cezanne exhibition in Pompidou Center, Rubens exhibition in Luxemburg Art Museum and Gauguin exhibition in Grand Palace. Modern and contemporary art lovers can visit exhibitions of world-class artists like Huo Keni: Life in Pictures or Anselmus Kiefer, as well as international contemporary art exhibitions and Parisian art exhibitions, which are not to be missed.

Fashion lovers can enjoy christian dior's exhibition in the Art Deco Museum, and Paris will once again hold Paris Design Week, Home Decoration Expo, Design Flea Market, Designer Day and other activities.

Shopping has always been a major part of China tourists' spending in Paris. In the most popular consumption statistics of Galeries Lafayette, China tourists account for the largest proportion of foreign tourists entering the store, with an average consumption of 1400 euros.

For the convenience of tourists in China, Galeries Lafayette Department Store provides payment methods for tourists in China by using mobile phone WeChat, and also opens a VIP area for group tourists, which is convenient for tax refund and other procedures. In addition, a number of flagship stores and pop-up stores will be opened throughout the year, and tourists can even shop on Sundays. Shops such as Osman Street, Malai Street, Champs Elysé es, Mon martel Street and Saint-Germain Depp Street will be open on Sundays.

In terms of accommodation, a number of luxury hotels with a long history are undergoing renovation and will show their new look in the near future. After the reopening of the famous Ritz Hotel, the Cleron Hotel and Lutsia Hotel will also reopen.