What are the key contents of the tourism management exam to share?

The key contents of the tourism management examination mainly include the following aspects:

1. Tourism market analysis: Understand the scale, structure, characteristics and development trend of the tourism market, master the segmentation and positioning methods of the tourism market, and analyze and predict the demand of the tourism market.

2. Tourism product development and planning: familiar with the principles and methods of tourism product development, able to conduct market research, design and development of tourism products, and master the basic principles and methods of tourism planning.

3. Tourism marketing and promotion: Knowing the basic concepts and principles of tourism marketing and mastering the formulation and implementation methods of tourism marketing strategies can promote and sell tourism products.

4. Tourism service quality management: be familiar with the establishment and operation of the tourism service quality management system, master the methods of evaluation and improvement of tourism service quality, and be able to monitor and manage the tourism service quality.

5. Tourism laws, regulations and policies: Understand the basic content and scope of application of tourism laws and regulations, master the formulation and implementation process of tourism policies, and be able to use laws and regulations to solve problems in tourism management.

6. Tourism economy and financial management: be familiar with the basic principles and characteristics of tourism economy, master the accounting and management methods of tourism finance, and be able to analyze the economic benefits of tourism and make financial decisions.

7. Tourism human resource management: Understand the characteristics and management principles of tourism human resources, master the recruitment, training and performance appraisal methods of tourism personnel, and be able to plan and manage tourism human resources.

The above are some key contents of the tourism management examination, and candidates should focus on mastering these knowledge and skills in the preparation process.