What does Lu Wen Wenchuang do?

Cultural tourism refers to the behavioral process of realizing the purpose of perceiving, understanding and observing the specific content of human culture through tourism. Wenchuang is a way for cultural tourism to create products, that is, to pin culture on some products, to make them productized by giving them value, so that the public can feel the existence of culture, and thus more products can be derived to spread culture.

When "Wenchuang" became the focus of fashion and "culture" became a hot word in tourism, Wenchuang and Lv Wen were pushed to the forefront by the consumption upgrade and the rapid development of Internet technology in recent years. Judging from the current situation of domestic cultural and creative industries, the design of cultural tourism products is still in the follow-up stage, lacking personalized products that meet cultural needs and high-end products that integrate cultural tourism with technology.

The integration of literature and tourism should be a combination of culture with cultural creativity as the core and orientation and the trend of the times. Literature and tourism should not stop for a while, and cultural creation should not stop at young fashion. There are endless treasures hidden in the cultural treasure house, which urgently needs us to explore and make these excellent traditional cultures shine more brightly.

The realization method of cultural creation:

First of all, literati and businessmen advocate mutual appreciation. Here, exactly, it refers to the integration of literati temperament and merchant characteristics. Enterprises need not only employees who study marketing, management and manufacturing, but also many useless talents who study literature, art, sociology and history.

Secondly, the corporate culture needs to be upgraded. From one person to a group of people, we need a program, a living method and a dry method to lead the masses. If the team wants to have a soul, it needs the appeal of corporate culture. We advocate "four determinations", that is, centering, positioning, qualitative and quantitative.

Third, pursue product breakthrough under the guidance of creative thinking. The needs of the society have undergone profound changes, so we should establish a new commercial ability, that is, look for treasures that can be used for ourselves from various cultural connotations, and then give full play to our creative ability and polish them with heart, so that the products we manufacture can be attractive.