Tourism marketing planning strategy

1. Determine the target market and divide the main areas. According to the different angles of attracting tourist attractions by different people in different periods, marketing is carried out by means of plane publicity, cultural excavation and roving exhibition.

2. With the help of the special attraction of tourist attractions to the market, choose one or two travel agencies to open the market through appropriate cooperation (let the other party promote it). Or use appropriate publicity methods (cooperation with the media) to open the market.

3, market segmentation, according to the characteristics of each market and the characteristics of different festivals, distinguish the different needs of marketing publicity audience, and adopt different methods and corresponding publicity strategies to promote marketing.

4. In terms of price, although raising prices can increase profits, it may also reduce passenger flow. On the basis of stabilizing the original price, we will increase the income by increasing the number of people entering the park, and at the same time maximize the market coverage through the promotion of middlemen.