Have you learned 6 ways to cleverly insert advertisements in soft article marketing?

When we do soft article marketing, the most important thing is the word "soft". The natural and clever integration of promotional information can achieve subtle publicity effects. However, it is not easy to do this. Today's readers are very smart. After all, they have seen so many marketing and promotion routines, and they can still tell whether an article is soft or not. Judging from Xiaotou’s promotion experience, as long as the embedded advertisements do not affect the reading effect, most readers can still tolerate them. Just don’t insert them too bluntly. Today, Xiaotou will share with you 6 ways to embed advertisements in soft articles. Let’s learn together. 1. Use examples skillfully to insert advertisements. Soft articles on online media often use examples to embed advertisements in soft articles. Regarding a certain argument, quoting brand examples as explanations is highly concealed and is often used in popular science articles, recommendation articles, tutorial articles, etc. Or you can directly introduce the product or service with examples. For example, if you need to promote a certain facial mask, you can write a related article "How to choose a suitable hydrating mask". Let me share with you the knowledge of choosing facial masks, and give examples with your own products when appropriate. Promotional information does not need to appear too many times, it only needs to be clicked. 2. In this method of quoting other people's quotations, the quoted quotations are not limited to what others have said, but can also be research reports of an expert, research data of a website, etc. However, because citing data is relatively boring, try not to make it too long. Likewise, this method is mostly used in soft articles on online media. You can refer to the following medical soft article "Alzheimer's Day: Who touched the "eraser" in your brain? "This soft article uses the tone of a professor to introduce the current situation of Alzheimer's disease. It is used throughout the entire article. In fact, it provides a natural opportunity for the emergence of "Southern Medical University Nanfang Hospital". The advertising nature of the soft article covers "Southern Medical University Nanfang Hospital", and readers mistakenly believe that the appearance of "Southern Medical University Nanfang Hospital" is to promote the views of professors from this hospital. 3. Embed advertisements in the plot of the article. Most soft articles have an article plot like ordinary articles, and describe the process of introducing the development and results of the matter. Then we can embed advertising information in the article plot. For example, you can embed content about hotels and travel agencies in travel articles, embed content about wedding companies in emotional articles, and embed content about early childhood education products and parenting education in articles about early childhood education. wait. 4. Write stories skillfully. Compiling a story around the advertisement to be implanted and using it as a key clue to unfold the story is the key to writing story-type soft articles. For example, the following short story: Since this form of soft text is not very concealed and can be easily detected by readers, it has great requirements on writing style and story conception. But as long as the story is exciting and interesting, readers will often be attracted by the novel story and smooth writing and read it in one sitting. 5. Annotating copyright information at the end of the article can be said to be the simplest and most practical method in operation. You only need to write relevant original or pseudo-original articles based on the interests of potential customers, and add copyright information at the end of the article. There is no need for deliberate advertising placement in the content, potential customers will naturally come with the copyright information. For example, when promoting a car website, you can use a professional and popular science tone to teach people how to choose a car. For example, the article "How to judge whether the vehicle is fuel-efficient when buying a car?" 》, the full text does not involve the promotion information of the APP. Just indicate the copyright at the end of the article and point out the source of the article, and interested readers will search this website on their own. 6. Links embedded in soft articles. Currently, most submission websites have very strong monitoring of external links in soft articles. Links with advertising nature are not allowed in soft articles. But you can use other methods to insert your own links inside the article. Although some news media websites do not support adding links, they can be reasonably added on self-media platforms, such as Zhihu platform. For example, in some articles about the experience of operating websites and e-commerce stores, when citing cases, you can use your own website as an example. In this way, seemingly inadvertently attaching your own website address for others to learn is an effective link implant.