What kinds of tourism motivations does Japanese scholar Kiichi Tanaka divide into?

Japanese scholar Kiichi Tanaka divides tourism motivation into emotional motivation, physical motivation, spiritual motivation and economic motivation.

Tourism motivation is a subjective condition for a person to travel abroad, including tourists' physical motivation, cultural motivation, social communication motivation, status and prestige motivation. There are two kinds of psychological needs to promote tourism motivation: the positive psychology of exploring new things and seeking differences and the negative psychology of escaping from tense reality. In addition to personality, psychological factors and personal factors, there are also some external factors that affect tourism motivation.

Studying consumers' travel motivation is the key for tourism enterprises to fully understand consumers' needs, accurately segment the market and launch tourism projects that meet the needs of the target market in time, and it is also the key to improve market share. A person who wants to travel must have both subjective and objective conditions. Subjectively, we must have the motivation to travel, objectively, we must have a certain ability to pay and leisure time, and physical conditions permit.

Basic characteristics of tourism motivation:

Objectivity of tourism motivation. Tourism motivation always points to a specific tourism goal, that is, the results that people expect to obtain through tourism behavior. For example, the tension of working for a long time will give people the motivation to relax or travel outdoors, the cold winter will give people the motivation to travel to the warm south, and the hot summer will give people the motivation to travel to summer resorts. Tourism motivation indicates people's orientation towards something or an activity.

Selectivity of tourism motivation. People's tourism motivation determines their behavior and choice of tourism content. Because tourists have differences in nationality, nationality, occupation, education level, personality, age, hobbies, living habits and income levels, they have great selectivity in the content of tourism activities.