Discuss the prospects of real estate in Shanghai.

After Shanghai’s housing prices skyrocketed in 2003, the relevant government departments seemed to have lost their composure and began to strengthen supervision of the property market. Recently, the “Shanghai Online Filing and Registration Methods for Commercial Housing Sales Contracts” were issued. . The policy of restricting off-plan property conversions, which has been quiet for a while, is now causing trouble again. It is obvious that the real estate market will be further transparent, and regulatory policies will make the space for speculation less and less. Therefore, many investors are confused about the current real estate market and are hesitant between buying a house or not. Apartments have become "tasteless"; as an "alternative" in the property market, villas have frequently appeared on the scene and become the object of much attention. So, what is the prospect of the villa market? Is now the right time to invest in a villa? Where are the hot spots for villa investment?

The investment prospects of villas are optimistic

According to incomplete statistics, the return on investment in Shanghai real estate last year was about 7%, while the return on investment for villas was higher than 9.5% on average, and high-end villas were even more is as high as 13.4%. Since 1998, the average price of Shanghai villas has grown at an annual rate of 8% to 12%. Last year, the villa market was booming, keeping pace with the popularity of apartments. Now, apartments appear to be struggling in handcuffs, with home prices rising slowly and even high-end apartments falling slightly in recent months. The steady rise of the stock market and the introduction of policies have become a hurdle for the real estate market, especially apartment real estate. Due to the sharp rise in apartment prices in recent years, the total price of a high-end apartment and an economical villa has become increasingly expensive. near. Villas are always full of temptation, with coveted private gardens, open lawns, small bridges and flowing water... This is exactly the living environment that modern people pursue.

Mr. Shi Jiemin, director of the third project department of Shanghai Juren Property Consulting Co., Ltd., believes: "The price of villas has increased very sharply. A villa that cost 6 million to 7 million yuan two years ago has now risen to 12 million yuan. 15 million yuan per unit. In addition to the strong demand, another important reason is the substantial appreciation of land prices, and the villas occupy relatively large areas. "From the perspective of the group of villa purchasers, the dominant position of the "three foreigners" has changed. According to relevant data, in 2002, customers from “three foreign countries” accounted for 63%, while customers from Shanghai accounted for only 37%; last year, the situation was completely reversed, with customers from Shanghai accounting for 66% and customers from “three foreign countries” accounted for only 34%. On the premise that the total sales volume of Shanghai villas continued to increase last year, the change in this data shows that the Shanghai villa market no longer relies mainly on external purchasing power. The power of local consumers in Shanghai has been greatly enhanced and has become the core purchasing power of the villa market. Market prospects More optimistic.

Where are the hot spots for villa investment?

In Shanghai, the latest wave of villa market started in 2000, later than the apartment market that started in 1999, and since then Judging from the growth rate over the past few years, villas have not experienced as much growth as apartments. Therefore, in theory, the villa market will continue the upward trend of the past few years this year and next. However, some people in the industry said that this year the villa market has entered the "interpretation era". Investing in villas requires selection, identification and analysis, and you must choose hot spots for investment. The era of "buy as you go" has passed. Mr. Shi Jiemin believes that apartments have risen to a relatively high level and now is a good time to buy a villa. In terms of regions or sectors, the Sheshan sector, which was very popular last year, is still a hot spot worthy of attention this year; Zhaoxiang, located near Sheshan, is also a sector with great appreciation potential, covering an area of ??8,000 acres and only 5 minutes away from Sheshan. It only takes 15-20 minutes by car to take the Huqingping Highway to the city. You can not only enjoy the natural environment and supporting facilities of Sheshan, but also have convenient transportation. The potential for appreciation is huge.

In addition, Mr. Wang Zixiang of "Typical House" believes that Pudong is the first choice for outsiders to settle and immigrate to Shanghai, and has full potential to develop high-end villas with large rooms and large gardens, especially in the century. Park area. At present, the villas in Jinqiao, Zhangjiang, and Century Park are very good both for rental and sales, and there is still a lot of room for development in terms of price. Another very promising place is along the Hu-Qingping Highway, especially the Oriental Green Boat, Grand View Garden, Zhujiajiao, and Dianshan Lake areas. Not only does it have convenient transportation, but it also has a large area of ??water. This is unique in Shanghai and has the functions of tourism, leisure, and vacation. Very strong. The current unit price of villas in this area is only more than 10,000 yuan/square meter. It has the potential to rise to about 25,000 yuan/square meter within two years. It can be said that it is the most promising area in the Shanghai villa market. In addition, villas in Songjiang New Town, Xinqiao and Nanhui near the outer ring road also have great potential for development.

Invest in villas through "interpretation"

The so-called "interpretation" means identification, analysis, comparison, and mastering the basic skills of villa investment. Mr. Shi Jiemin believes that when investing in villas, you should pay attention to the following aspects: First, you must see whether the entire large area or sector has investment value. Whether there are major traffic roads, whether it is far from the city center, whether the municipal supporting facilities are complete, and whether there are good properties to drive popularity are all factors that need to be considered. Secondly, it depends on the product quality of the villa. What kind of building materials and equipment are used in the villa, and what materials are used for the walls, tiles, and especially the windows. If the materials are not good, problems such as water seepage and lack of heat insulation may occur. Thirdly, it depends on the size of the courtyard and to what extent the trees, grass and other environmental greening should be done.

Finally, it depends on whether there is a good property management company. Good properties can increase the potential value and rental return rate of the villa.

“Choosing a villa is choosing a lifestyle. The real value of a villa lies in the environment, such as the golf-themed villa in Sheshan, the villa in Dianshan Lake that uses natural resources as its selling point, and the ecological greening in Century Park. The environment plays a decisive role in the villa. Whether a villa has investment value can be investigated through the 'three-dimensional environment'. The first dimension is the general environment, that is, the area, plate and transportation where the villa is located. , supporting facilities and other macro aspects; the second-dimensional space is the community environment, and the villa represents a way of life. The cultural environment and spiritual outlook of the community directly affect the value of the property; the third-dimensional space is the home environment, that is, the internal environment of the villa. The "space environment" can be summarized in sixteen words: comfort, enjoyment, secret, safety, personality, characteristics, elegance, and refinement. The final point of all evaluations is to look at the overall cost-effectiveness. The higher the cost-effectiveness, the greater the investment value. High." Mr. Wang Zixiang said. With the end of the general rise in Shanghai's real estate market, the ability to select "individual stocks" has become increasingly important.