How to understand the logo of China Tourism Day

The main creative shape of the logo comes from the word "lv" in oracle bone inscriptions and the traditional seal art.

The deformation of the oracle bone inscription "Lv" and the square outline of the seal highlight the relationship between "roots" and "plants" between traditional Chinese culture and modern tourism exhibitions, injecting a more distinctive character into "China Tourism Day" The cultural color not only inherits the essence of traditional Chinese culture, but also creates new visual images that meet the growing aesthetic needs of modern people and reflect the continuous progress of social civilization.

The deformed word "brigade" vividly depicts a prosperous tourism scene: a group of tourists led by a flag are traveling in an orderly and enthusiastic way on a wonderful journey. This has a strong concrete meaning and symbol, highlights the purpose and core of "China Tourism Day", guides and encourages people to actively participate in tourism, and reflects the appeal and influence of "China Tourism Day".

Extended information:

In order to strengthen the management of the "China Tourism Day" logo, ensure the legal and standardized use of the logo, and give full play to its influence and publicity effect, in accordance with relevant laws and regulations , formulate these measures.

The National Tourism Administration owns the copyright of the "China Tourism Day" logo and has gone through the registration procedures for official logo registration and protection at the Trademark Office of the State Administration for Industry and Commerce. This mark may be used for non-commercial purposes only.

Any organization or individual using the "China Tourism Day" logo (hereinafter collectively referred to as the "user") must register with the National Tourism Administration in advance. Users must strictly abide by relevant national laws and regulations and use the "China Tourism Day" logo legally. If there is any illegal use of this sign, the China National Tourism Administration will hold the user legally responsible.