How to enhance the image of tourist destination?

The following answers this question for you. First, the image of a tourist destination can not be divorced from the objective and real situation of the tourist destination, and can be shaped at will for the benefit. If the image of a tourist destination is divorced from the reality of the destination, it is impossible to have a public image that satisfies the public, is recognized by tourists and is trusted by everyone. Therefore, on the basis of respecting the objective existence of tourist destinations, realistic management of tourist destinations is the premise of shaping the image of tourist destinations.

Secondly, the image of tourist destination is a complex structural system, which contains many elements. From the intrinsic attributes of tourist destinations, it includes: local geography and climate, history and culture, festival customs, characteristics of tourism resources, etc. From the organization of tourist destinations, it includes: the planning and development of tourism resources and products, the service quality of service personnel, the business philosophy of operators, the quality of tourism products, the art of tourism marketing and so on. In the process of shaping the image, it is essential to analyze all the factors that constitute it.

What's more, the image of a tourist destination is planned and shaped by people, and then perceived and felt by people. Man is the mastermind of a series of events and the subject of judging and perceiving images. Man is an advanced animal, with a complex thinking system, influenced by different social and economic backgrounds, and changing with the constant changes of the outside world, with different aesthetics, values and judging standards, which is difficult to control. Therefore, the image of tourist destination is diverse and complicated. Tourism destination environment.

The environment of tourist destination includes the natural environment and social environment of tourist destination. The natural environment refers to the natural ecological environment of a tourist destination, which is a combination of landform, water, air, animals and plants. The beauty and pleasure of the environment of tourist attractions are the organic combination of these factors, which determines the beauty of the natural landscape of tourist destinations. Beautiful natural environment is the basic condition. Suppose that in an environment full of smog air, garbage everywhere and noise in all directions, the original image of a tourist destination has long been destroyed. Tourists have no desire to travel at all. Especially with the development of productive forces and the progress of science, the process of urbanization is accelerating. Against the initial tide of urbanization, residents are increasingly eager to yearn for and return to nature in the noisy city, and their urgent desire to recuperate and relax with the help of nature is growing. The social environment of tourist destination is also an important factor affecting the image of tourist destination.

I hope my answer can help friends in need.