Countermeasures and suggestions on sustainable development of Huaying Mountain tourist area

With the rapid expansion of the scale of tourism, the contradiction between the protection and development of tourism resources has become increasingly prominent. We must abandon the traditional tourism development model and take the road of sustainable development.

First, Huaying Mountain's advantages in developing tourism

Huaying Mountain Tourist Area is located at the west foot of the middle section of Huaying Mountain, which spans six towns under Huaying City, namely Shuanghe, Yongxing, Lushi, Tianchi, Guanyinxi and Xikou, as well as Dingping Town, Tanyao Town and Zizhong Township in Linshui County. It borders Guangzhou, Chongqing and expressway in the east, Shuizizhong Township in the south, Xiangyu Railway in the west and Lushi Town in the north. It is nearly 45 kilometers long from north to south, about 18 kilometers wide from east to west and covers an area of 600 square kilometers.

(A) rich tourism resources

Huaying Mountain Tourist Area is based on lush forests, with beautiful karst stone forests and caves as typical landscape representatives. Set Xiufeng strange rocks, Buddhist culture, Tiankeng cave, Maolin bamboo, Huaying Mountain guerrilla relics in one. Natural scenery and human landscape complement each other. Its landscape features can be summarized as follows? Strange peaks and rocks, green hills and valleys? And presents? Chun Lv, summer shade, autumn red and winter white? Four seasons change. According to "Hua Dan Ying Zhi",? Snow piled up on the top of the mountain. From a distance, if Qiong Yao scattered on the ground and Jing Yu paved the mountain, it was named Huaying Mountain. ? The natural scenery of scenic spots is gorgeous, and its scenic spots can be summarized as: two forests and two seas. Two forests refer to: Shilin and Cunninghamia lanceolata; The two seas refer to: the sea of clouds and the sea of bamboo; Two beautiful scenery refer to: snow and sunrise. Rich tourism resources have laid a good foundation for the sustainable development of Huaying Mountain tourism.

(B) the tourism location advantage is obvious

Huaying Mountain Tourist Area is located in Huaying City, Guang 'an, 0/00km away from Chongqing/KLOC and 300km away from Chengdu. Guang 'an-Chongqing expressway and Chengnan-Guang 'an-expressway are close to the scenic spots, and the traffic is very convenient.

In terms of tourism location, Huaying Mountain is close to Xiaoping's hometown, featuring red tourism, green eco-tourism, religious tourism, scientific research tourism and folk tourism culture. With what? Xiaoping's hometown? 、? Sino-British Dead Sea? Establish a boutique tourism consortium in East Sichuan to build a boutique tourism route in East Sichuan. With Chongqing? Bai Mansion? 、? Slag hole? Integrate resources, link all historical breakpoints of Hongyan culture, and form an organic red tourist route. Huaying Mountain Tourist Area is an important node on the red tourist line in eastern Sichuan and an ideal ecological leisure summer resort in Chengdu and Chongqing.

(C) a strong political brand advantage

Guang 'an, Xiaoping's hometown, and Huaying Mountain have deep roots and complementary advantages. The famous tourist area of Xiaoping's hometown belongs to Huaying Mountain Range. In this sense, can you say so? Huashan, Xiaoping's hometown? . Xiaoping's hometown can be Guang 'an, which also refers to the concept of tourism, which is smaller than Guang 'an. Guang 'an has the most beautiful place in Huaying Mountain. Geographically speaking, Huaying Mountain is bigger than Guang 'an and Xiaoping's hometown. So what? Huashan, Xiaoping's hometown? As soon as the slogan came out, it was deeply rooted in the hearts of the people and became a household name. So the advertising language of Huaying Mountain can be used? Xiaoping's hometown? What is the global influence of the brand? The first mountain in Xiaoping's hometown? This has become a unique personality brand.

Second, Huaying Mountain Tourism Development Status and Problems

(A) Huaying Mountain Tourism Development Status

Over the years, Huaying Mountain Tourist Area has always adhered to the development principle of market-oriented and product-centered, and realized the integration of scenic spots' ornamental and recreational values and historical, cultural and scientific values. Since 2002, the region has achieved good economic and social benefits, which has had a positive impact on the economic and social development of Guang 'an City and Huaying City. It has become the main pillar industry of Guang 'an's tourism development, and it is one of the main leaders to promote Huaying's economic and tourism development. In 2007? May day? During the Golden Week, Huaying made remarkable achievements in tourism. Especially? May day? During the Golden Week, Huaying * * * received 97,700 tourists, achieving a tourism income of 382,865,438+74 million yuan, up-14.6% and 34.95% respectively. Realized? Safety, quality, order and benefit? 4. unify the goals. At present, the scenic spots include national 4A-level tourist areas, national forest parks, provincial-level scenic spots and Sichuan Tectonic Karst Geopark. Xiaoping's hometown trip, the upper reaches of Huaying Mountain? The theme slogan has been sung.

(B) Huaying Mountain tourism development problems

1. Tourism infrastructure construction needs to be strengthened. Due to the low operation level of market-oriented funds for tourism infrastructure construction, insufficient diversified investment, imperfect tourism infrastructure, especially the increase in reception volume, the road leading to scenic spots cannot be unblocked, and the construction of transportation facilities needs to be further improved. In 2007? May day? During the Golden Week, although many tourists in China visited the tourist area, unfortunately, many tourists came in the morning and left at night. At the same time, the number of people in go on road trip is increasing year by year, and the construction of motels and parking lots needs to be strengthened. Because the tourist attractions are mainly sightseeing, there are few participating facilities and insufficient entertainment facilities in the scenic spots, which can't keep tourists; Incomplete supporting service facilities, such as nonstandard tour guide facilities and lack of targeted explanations and diagrams, have affected the overall development of the scenic spot.

2. The ecological environment of the scenic spot has been seriously damaged. Huaying Mountain is rich in coal resources and has always been a pillar industry of local economic development. Some coal enterprises' disorderly exploitation has caused serious environmental pollution and resource destruction (such as the gradual depletion of water resources), which has seriously restricted the healthy and sustainable development of tourism. In addition, some artificial landscapes and commercial reception points in the scenic spots have destroyed the natural scenic spots when they were set up and built, which has become a disharmonious factor in the development of tourist areas. With the increasing number of tourists in tourist areas, frequent tourism activities will inevitably cause some changes in material and ecological resources. Although it has brought great economic benefits to the scenic spot, some human factors have caused the original ecological scenery of the scenic spot to be destroyed to a certain extent, which has led to great disharmony between the natural landscape and the human landscape and destroyed the integrity and unity of the landscape. 3. The tourism product structure is single. Huaying Mountain has a large area and scattered scenic spots, and its tourism products are still mainly sightseeing, lacking of participatory, interactive and in-depth experience tourism products. Although the Shilin Scenic Area that has been developed and operated has a certain scale, due to the single tourism product (sightseeing type), tourists only superficial, with short stay time and low per capita consumption.

4. Weak safety awareness and service awareness. Due to the large scope of scenic spots and the wide area in which tourism professionals are responsible, the safety awareness of scenic spot managers needs to be strengthened. For example, tourists often complain to the relevant departments about the security and humanized service of scenic spots. Judging from the analysis of many complaints in recent scenic spots, they all involve the safety of tourists' property and the amount is large. These complaints are directly related to the safety facilities, safety awareness and service quality of tourist reception units. Third, the countermeasures for the sustainable development of tourism in Huaying Mountain tourist area

(a) the implementation of the sustainable development model of both protection and development.

Scenic spots should establish a sense of market economy and environmental protection, organically combine environmental protection with tourism development, effectively protect and rationally utilize the environment and resources of scenic spots, and implement a sustainable development model that pays equal attention to maintenance and development.

1. Integrate tourism resources and strengthen protection. Actively coordinate and guide enterprises in the area to unite and strengthen the protection of tourism resources and natural ecological environment in scenic spots. Taking the protection of ecological sustainable development as the major premise, the standards are retained, and those that fail to meet the standards are reorganized or closed.

2. Develop eco-tourism according to the law of tourism industry, adopt modern landscape design methods, plan ornamental, participatory and experience tourism activities, and improve the attractiveness of the whole eco-tourism product and tourists.

3. Scientifically control the tourist capacity and protect the ecological environment of the scenic spot. Due to extensive development, the scenic spots in Huaying Mountain tourist area are obviously uneven in cold and hot, which is not conducive to the protection of the ecological environment. So, you can learn from it? Jiuzhaigou? Ecological scenic spot mode, strictly control the capacity of tourist attractions, fully understand the harm of saturation overload and control the number of tourists.

4. The combination of tourism and environmental publicity enables tourists to travel in a relaxed environment, which not only obtains economic benefits, but also protects the environment, making the scenic spot realize real sustainable development.

(B) mining the connotation of tourism resources, innovative tourism products

It is necessary to innovate tourism products. With the increase of tourism knowledge, rich tourism experience and the improvement of economic level, tourists have higher and higher requirements for the quality of tourism products. Simple sightseeing can no longer meet the needs of tourists, who demand more participatory tourism projects, so we should pay full attention to the innovation of tourism products. According to the present situation of tourism development and the characteristics of tourism resources in Huaying tourist area, the following products can be launched on the original basis to highlight their characteristics: the geological relics and tourism resources in Huaying tourist area can develop more activities with the theme of scientific investigation and investigation, fossil collection and geological disaster experience tour; There are many karst caves in Huaying Mountain, which can be used for cave sightseeing and exploration. Tianchi, Gaodengshan, Xikou and other scientific research tourism resources are rich, which can carry out scientific research tours of geological and geomorphological wonders.

2. Huaying Mountain has a deep relationship with Buddhist culture. Due to historical reasons, it has formed rich Buddhist cultural resources and is known as? East China, West China? . Based on the origin of Huaying Mountain and Buddhist culture, more tourist routes with the theme of religious pilgrimage can be developed on the original basis of scenic spots.

3. Huaying mountain tourist area is 85 kilometers away from Chongqing, and the whole line realizes high speed. Ba culture, red revolutionary culture and Huaying Mountain guerrilla site are integrated into one, which can be promoted by virtue of the advantages of red tourism resources: Hongyan? Huaying Mountain? Bazhong? Red tourist route? .

4. Carry out festivals that interact with tourists, such as Huaying Mountain Acacia Festival, Huaying Mountain Ice and Snow Festival, Shan Ye Huaying Mountain Camellia Festival, Huaying Mountain Peach Blossom Festival, Huaying Mountain Chaoshan Festival, Huaying Mountain Tourism and Culture Festival, Huaying Mountain Love Mountain and? Kissing? Invitational Tournament, Huaying Mountain Natural Bonsai Festival, Huaying Mountain Summer Festival, Huaying Mountain Red Tourism Festival, etc. These activities can not only attract more tourists, but also retain them, and fully meet the tourists' needs for knowledge, novelty, entertainment and health of tourism projects.

(3) Improve basic tourism service facilities.

Basic supporting service facilities occupy a very important position in the development of a tourist attraction, which provides a solid material platform for the sustainable development of the scenic spot. Huaying mountain tourist area should fully rely on its own geographical advantages, highlighting the humanization of tourist facilities, the personalization of accommodation facilities and the characteristics of shopping and entertainment facilities. By planning and building a tourism service community in the scenic spot, improving the tourist roads in the scenic spot, building a long-distance bus station, increasing the load of tourists, improving the tourism service function, speeding up the construction of various hotels, restaurants and suburban leisure resorts, and enriching the special food and entertainment projects of the resorts. At the same time, all kinds of leisure service places convenient for tourists are established in the scenic spot, so that tourists feel at home.

(4) Strengthen publicity and actively expand the tourism market.

The publicity of tourist areas refers to the publicity of potential tourists on the content and value of products and services in tourist areas, so that the products and services in tourist areas can be known and recognized by the public, and the awareness of potential tourists on the image of tourist areas can be established. Product promotion in Huaying tourist area should highlight product characteristics, strengthen competitive advantage and establish brand advantage to stimulate tourism demand. At present, the main reception volume of tourist market in scenic spots comes from neighboring cities such as Chengdu and Chongqing. Scenic spots should formulate marketing strategies from the perspective of big tourism, big market and big marketing, determine the target market, and form a stable tourist market in Chengdu and Chongqing. Make use of political resources and choose powerful media such as radio, television, newspapers and buses outside the province for image publicity. It is necessary to pay more attention to expanding the tourist market, increase the publicity of scenic spots in other provinces and cities, highlight the highlights of scenic spots, and attract tourists from afar with innovative publicity methods with eco-tourism characteristics.

(5) Strengthen the quality of tourism professionals in scenic spots.

The problem of people is the most fundamental problem. Without moving enthusiasm, the environmental protection of scenic spots is just empty talk, and even the best facilities and equipment will not play a role. It is an important factor for the success of tourism destination development and management to educate employees in a comprehensive way so that they can understand and master the concept of sustainable tourism development. As far as the personnel in Huaying tourist area are concerned, the service personnel and local residents should be educated and trained in ecology and services to improve their professional ethics and ecological civilization quality. The relevant departments should educate tourism professionals to raise awareness of health and environmental protection, strictly abide by relevant regulations, consciously implement the price standard of accommodation and catering, and carry out strict and effective inspection, supervision and control, so that the reception households can operate in a civilized manner according to law. Therefore, it is of great significance for the sustainable development of Huaying tourist area to arrange employees scientifically and reasonably and tap their potential.

Four. conclusion

The core of sustainable development strategy is the harmony between economic development and resources and ecological environment protection, so that future generations can enjoy sufficient resources and a good natural environment. Sustainable development is a long-term strategic goal, which requires the joint efforts of generations of human beings. At the same time, the sustainable development of tourism has its own characteristics, so it is necessary to fully and reasonably integrate natural environment resources, cultural resources, historical resources and other comprehensive factors to embark on a road of sustainable development of tourism with local characteristics. The tourism development of Huaying Mountain must adhere to the principle of sustainable development, attach importance to environmental protection and diversified development of tourism products, and scientifically develop green tourism economy. Huaying Mountain Tourist Area should carry out creative research and application according to its own actual situation. No matter in tourism development, design or operation, we should stick to the road of sustainable development and organize the tourism industry reasonably.

According to the development of tourism, at the same time, pay attention to protecting the environment, so as to explore a new way of tourism economic development.