Cultural and creative ice cream has become a "standard item" in major scenic spots and museums. In the end, they all fell into homogeneous involution. What do you think of the phenomenon of rolling i

Cultural and creative ice cream has become a "standard item" in major scenic spots and museums. In the end, they all fell into homogeneous involution. What do you think of the phenomenon of rolling ice cream in scenic spots?

Opinion:

With the booming development of tourism, more and more people choose to visit historical sites and museums during their holidays. These places not only bring people the enjoyment of knowledge and history, but also become places for people to taste delicious food. As a unique food experience, cultural and creative ice cream has gradually become a must-have product in various scenic spots and museums. However, when the cultural and creative ice cream in various scenic spots tend to be homogeneous, it will easily cause tourists' aesthetic fatigue.

Analysis:

Reason - There is a phenomenon of "rolled ice cream" in scenic spots. The reasons are multifaceted: First, tourists are willing to pay for travel, and the taste of ice cream is mediocre. , because of the blessing of scenic spot elements, it instantly became a "check-in artifact". You can buy a cultural and creative ice cream, style it, take photos, and post on WeChat Moments. You don't need to post any copywriting or positioning at all, and you can immediately convey "I went to XX to play" "information. Second, the investment cost of scenic spots is low. In fact, cultural and creative ice cream is no longer the creative work of individual scenic spots, but a complete industrialized industry chain: from design, mold opening, and production, it is all handled by professional companies. The scenic spot only needs to authorize it, which can save a lot of energy. Third, the scenic spots lack innovation in cultural creativity. They blindly pursue the hottest things at the moment, but do not focus on exploring the cultural connotation of local characteristics. As a result, the cultural and creative ice cream in each scenic spot tends to be homogeneous, and the cultural and creative ice cream cannot No more trying to roll it up.

Transition:

In response to the above problems, it is recommended that the scenic spot should improve from the following aspects:

Countermeasures:

①In-depth Explore the cultural connotation of scenic spots. Each scenic spot has its unique historical and cultural background and natural landscape resources. Only by deeply exploring these resources can we create unique cultural tourism products. For example, the Palace Museum, as one of the largest ancient architectural complexes in China, can create unique cultural tourism products by deeply exploring its historical and cultural connotations to attract more tourists.

② Strengthen cultural creative design and technology application. Cultural and creative design and technological application are one of the key elements of cultural tourism products. Only by strengthening cultural and creative design and technological application can unique cultural tourism products be created. For example, Lijiang Old Town can create unique cultural tourism products such as light shows and live performances by strengthening cultural creative design and technological applications to attract more tourists.

③ Pay attention to the differentiated competition of cultural tourism products. The phenomenon of following the trend of popular products such as cultural and creative ice cream reflects the problem of homogeneous competition among scenic spots. Only by focusing on differentiated competition of cultural tourism products can differentiated competitive advantages be formed. For example, Huangshan can create differentiated competitive advantages with other scenic spots by developing unique mountaineering cableways and mountaintop hotels to attract more tourists.

④ Strengthen the marketing and promotion of cultural tourism products. The marketing and promotion of cultural tourism products is one of the keys to attracting more tourists. Only by strengthening the marketing and promotion of cultural tourism products can the popularity and reputation of scenic spots be improved.