The Relationship between Marketing and Tourism Marketing

specific application. Marketing is a process in which goods or services are handed over from producers to consumers, and it is a series of activities that enterprises or other organizations carry out to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities. Tourism marketing is the concrete application of marketing in the tourism industry. Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with transportation, sightseeing, accommodation, catering, shopping and entertainment.