How to make influential educational tourism products

In some areas where summer camp tours in Hong Kong, Macao and Taiwan are mature, each summer camp has a clear theme, and the itinerary is carefully designed. The pace is usually 7- 10 days. During this period, the organizers carefully designed a number of summer camps for students to choose from according to their own characteristics, such as biology, geology, ocean and environmental protection. , combined with the length of the schedule, based on the objective needs and acceptance of primary school students, middle school students and college students at different stages, it really makes students gain and progress every day in tourism, and also establishes the image of educational tourism products in the market.

2. Branding of market operation

At present, China's educational tourism market is huge, and many tourism enterprises and training institutions are actively pouring in. However, the mentality of quick success and instant benefit in the industry leads to the overall product is not standardized, and there has never been an influential brand education tourism product in the market. Therefore, the management of educational tourism products in China must be branded and serialized, so as to occupy the market and gain more market share.

3, service process standardization

To realize the brand operation of educational tourism products, the key is to standardize the service process. From product design to base selection, distribution network establishment, service personnel training, and then to the quality control of the whole service process, it is a process and institutionalized collaboration, thus establishing the core competitiveness of educational tourism products and truly realizing brand operation.

4. Transparency in marketing

Facing the upsurge of educational tourism, educational tourism products should establish a market-oriented brand, and publicity must be transparent. Specifically, how many projects and scenic spots are included in educational tourism activities, as well as the charging standards for accommodation, catering standards and expert services, and the charging standards for security personnel, counselors and tour guides. At the same time, it is necessary to sign educational tourism product contracts with consumers in strict accordance with national standards, and mutually restrain rights, responsibilities and interests, so as to understand consumption and performance.

5. Institutionalization of security.

Because most of the participants in educational tourism are teenagers and students, problems such as young age, poor self-discipline and weak sense of self-safety require absolute safety of tourism products, which is also an important link in the success or failure. Therefore, we should strengthen safety prevention and safeguard measures in all links, avoid high-risk tourism projects and put an end to all unsafe factors.

6. Maximize comprehensive benefits

As a way to improve the comprehensive quality of the public, educational tourism products are also an important way to popularize scientific knowledge, promote spiritual civilization, cultivate and exercise self-reliance, work hard, broaden their horizons, increase their knowledge, stimulate patriotic enthusiasm and promote social and cultural development. Developing educational tourism can create great social benefits.