What is the theoretical basis of tourism psychology?

The theoretical basis of tourism psychology includes cognitive psychology, tourism sociology and tourism anthropology.

1, cognitive psychology

Cognitive psychology pays attention to the process of people's psychological activities, including feeling, perception, memory, imagination and thinking. In tourism psychology, cognitive psychology can help us understand the decision-making process, experience and satisfaction of tourism consumers. For example, how do tourists perceive the destination, how to remember the travel experience, and how to evaluate the tourism products.

2. Tourism sociology

Tourism sociology studies the sociological characteristics of tourism phenomena, including the social function, social influence and cultural exchange of tourism. Tourism sociology can help us understand the contribution of tourism to society, the social impact of tourism and the expectations and needs of society for tourism.

3. Tourism Anthropology

Tourism anthropology studies the anthropological characteristics of tourism phenomena, including tourism national culture, community development and anthropological theory. Tourism anthropology can help us understand the influence of tourism on cultural exchange and community development, and how to explain tourism phenomena from the perspective of anthropology.

Tourists' Psychological Needs, Behavior Patterns, Experience and Improvement

1, tourists' psychological needs and behavior patterns

The psychological needs of tourists are an important aspect of tourism psychology research. Tourists travel with different purposes and motivations, such as relaxing, seeking excitement, exploring culture and experiencing life. These different psychological needs will affect their behavior patterns.

Tourism psychology studies the decision-making process of tourists, the motivation and influencing factors of tourism behavior, tourism experience and evaluation. In order to better understand the psychological needs and behavior patterns of tourists.

2. Psychological experience and tourism service improvement.

Psychological experience of tourism service is another important aspect of tourism psychology research. Tourists' evaluation and experience of tourism services directly affect tourists' satisfaction and loyalty. Therefore, studying the psychological experience of tourism services and understanding tourists' expectations, perceptions and evaluations can help tourism enterprises and practitioners improve service quality and increase tourists' satisfaction and loyalty.