What are the five types of travel websites of 1? B2c mode? 2. What are the typical representative websites of the five forms of the above questions?

(1)B2B mode

B2B (Business to Business) refers to the business relationship established between businesses. For example, we can only buy Coca-Cola at McDonald's because of the relationship between McDonald's and its business partners. Merchants establish business partnerships in the hope of forming complementary development opportunities through what everyone provides, so that everyone's business can be profitable. Example: Alibaba, HC.

B2B model is the oldest and most developed business model in e-commerce, which can bring profits and returns quickly. Its profit comes from the reduction of various expenses brought by relatively low information cost and the benefits brought by the integration of supply chain and value chain. The transaction amount is 10 times that of the direct purchase by consumers. E-commerce among enterprises has become the focus of e-commerce. Its applications include industry organizations connecting members through EDI network, cross-industry transaction integration organizations based on business chain, online timely procurement and supply operators.

B2B e-commerce model mainly has the advantages of reducing purchasing cost, reducing inventory cost, saving turnaround time and expanding market opportunities. At present, the common B2B operation modes mainly include vertical B2B (upstream and downstream, which can form a sales relationship), horizontal B2B (focusing on similar transaction processes in the industry), self-built B2B (industry leaders use their own advantages to connect the whole industry chain in series) and related industry B2B (cross-industry e-commerce platform integrating B2B mode and vertical B2B mode). The main profit models of B2B are: membership fee, advertising fee, bidding ranking fee, value-added service fee, offline service fee, business cooperation promotion, inquiry payment, etc.

(2)B2C mode

B2C is the abbreviation of Business-to-Customer, and the Chinese abbreviation is "business-to-customer". "Business-to-customer" is a mode of e-commerce, that is, commercial retail, which sells products and services directly to consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. B2C means that enterprises provide consumers with a new shopping environment-online stores, and consumers shop and pay online through the Internet.

B2C e-commerce website consists of three basic parts: a shopping center website that provides online shopping places for customers; A distribution system responsible for distributing goods purchased by customers; Banks and authentication systems responsible for customer identification and payment settlement.

The main types of B2C websites are comprehensive shopping malls (traditional shopping malls with rich products are EC-oriented), department stores (self-owned inventory, selling goods), vertical stores (meeting certain needs), composite brand stores (combination of traditional brands), service-oriented online stores (transaction of intangible goods), shopping guide engines (fun shopping, convenience shopping), online product customization (personalized service and personalized demand) and so on. The profit model of B2C mainly includes service fee, membership fee, sales fee and promotion fee.

Representative website: a cat and a dog: Tmall-a platform for serving people; JD。 Sell products independently.

(3)C2B mode

C2B (Customer to Business) is a more local term, which is an offer. In this offer, the customer announces what he wants and what the price is, and then the merchant decides whether to accept the customer's offer. If the merchant accepts the customer's quotation, then the transaction is successful; If the merchant does not accept the customer's quotation, then the transaction fails. The core of C2B mode is to form a strong purchasing group by aggregating scattered but huge users, thus changing the weak position of users under B2C mode and allowing them to enjoy the benefits of buying single products at the price of big wholesalers. For example: U-deals, house ownership alliance.

The general operating mechanism of C2B mode is: the initiation of demand motion, conscious gathering of consumer groups, internal consultation of consumer groups, making clear demand plan, selecting appropriate core business or enterprise groups, collective negotiation and consultation, joint purchase, distribution results of consumer groups, evaluation of the results of this transaction by consumer groups, and dissolution or confrontation of consumer groups.

(4)C2C mode

C2C (Customer to Consumer), where customers sell things online, is an e-commerce between individuals. For example: Taobao, Paipai and Yi Bei. The main profit models of C2C include membership fee, transaction commission, advertising fee, ranking bidding fee and payment link fee.

The general operation process of C2C is: the seller registers the goods for sale on the social server, the buyer obtains the second-hand goods information through the portal server, the buyer selects the second-hand goods to be purchased after checking the seller's credit, records the information through the transaction management platform, the buyer and the seller make payment transactions, and sends the goods to the buyer through the logistics and transportation mechanism of the website.

(5) Online to offline

O2O is Online To Offline, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale.

The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked. The advantages of online to offline are: fully tapping offline resources, making consumer behavior easier to count, providing convenient services, concentrating advantages, and promoting the diversified development of e-commerce.

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Source: Jane books

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