Traditional Culture Encyclopedia - Tourist attractions - What is the value chain of China Tourism Group?
What is the value chain of China Tourism Group?
The tourism value chain refers to a series of transmission processes of tourism products from supply to final consumption. It is generally composed of tourism product suppliers, traditional tourism intermediaries or e-commerce tourism intermediaries, and tourism consumers. The process of tourism value chain transmission is also the process in which tourism products are continuously added value. In this value chain, tourism enterprises at different levels inject value into tourism products through their functional differentiation and professional advantages, and ultimately realize the realization of tourism products. Different tourism product suppliers provide tourists with different individual products, which are actually intermediate products of tourism products. Tourism intermediate products are combined and packaged by tourism intermediaries to form tourism final products and delivered to tourism consumers. Among tourism intermediaries, traditional tourism intermediaries generally include tourism product wholesalers and tourism product retailers. Under the conditions of e-commerce, a new member of the tourism value chain has appeared - e-commerce tourism intermediaries.
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