Traditional Culture Encyclopedia - Tourist attractions - Why are there more and more football tourism services (overseas football watching + surrounding tourism) appearing recently? Where are the profit points?
Why are there more and more football tourism services (overseas football watching + surrounding tourism) appearing recently? Where are the profit points?
Let’s give it a try. In the past few years, there was a lot of excitement about unscrupulous tour guides and unscrupulous tour groups, so the new tourism law was enacted and a bunch of local travel agencies and business travel companies were eliminated. It was considered a small reshuffle in the industry. As a result, the tourism market has once again entered an era of low profits. What should I do? I can't live here. I have to find a way to make income. So in the past two years, there have been various market segment tours, first various high-end wine estate tours and golf tours, then college tour groups and foreign exchange groups, and now there are golf viewing experience groups and short-term youth training groups. There is nothing else but to add additional services to tour groups that "seem" to the general public that they should not charge any handling fees. So why does it seem to be so much more recently? First, because a leading company has entered the attention of fans through cooperation with PPTV, Five-Star Sports, etc., and is no longer limited to cooperation with Weibo official accounts. Second, it is right that traditional sports marketing companies have recently started to double as sports tourism companies or have switched to sports tourism companies. The entire industry has new blood. Third, Premier Li mentioned in the State Council document (really) that he wanted to develop sports tourism, so many travel agencies have also added sports viewing routes. ————————The following is the time for private goods——————————In fact, the final reason is because the entry threshold for this industry is too low, or in other words, in China where property rights issues are not complete , the threshold for entering this industry is too low. Find a travel agency as a supplier and arrange for a college student to buy tickets abroad, which is considered sports tourism. In fact, strictly speaking, the sports tourism projects of clubs including Manchester United, Liverpool, and Chelsea are exclusively authorized to TheWorldofSport. If the sports tourism projects of these clubs were made without Thomascook's authorization, it would be legal from a legal point of view. It is an infringement. Of course, people don't have time to catch these things.
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