Traditional Culture Encyclopedia - Tourist attractions - Seek a crisis public relations case about a travel company! There should be a concrete solution.

Seek a crisis public relations case about a travel company! There should be a concrete solution.

Lijiang tour guides scold tourists for not buying things, which is more shameful than prostitution.

Overview of public opinions

6543810.2, a video of Lijiang tour guide insulting tourists that "not buying things is more shameful than prostitution" attracted attention.

65438+ 10 3, the Tourism Bureau of Lijiang City, Yunnan Province issued a notice saying that after preliminary investigation, the tour guide involved was an assistant invited by the tour guide Wang arranged by Lijiang Travel Agency, and there was no tour guide card.

65438105, Yunnan Lijiang Tourism Bureau informed that the travel agencies, tour guides and other related units and personnel involved were dealt with. Among them, Lijiang Longsen Travel Agency was fined 300,000 yuan according to law, and Liu Junjie, an undocumented person who abused tourists, was fined 1 10,000 yuan according to law and was not allowed to take the Lijiang tour guide qualification training exam.

Public opinion review

Find public opinion at the first time and respond quickly. 65438+1After the video of Lijiang tour guide scolding tourists was exposed on the evening of October 2, Lijiang Tourism Bureau responded quickly in the official Weibo on the 3rd. Today, with the vigorous development of the media, we have mastered the leading power of public opinion by finding negative public opinion at the first time and responding in time.

It is convenient and quick to publish information by using new media. This press release is informative and sincere. Lijiang Tourism Bureau's application of new media is worthy of recognition. Lijiang Tourism Bureau responded to the public opinion in time through the official Weibo, indicating that it attaches great importance to it and will seriously handle the investigation. I hope netizens can provide more information. This statement not only shows the determination of the tourism department to severely pursue responsibility, but also conveys a sincere attitude to netizens.

Strict accountability, attaches great importance to. After the video exposure, Lijiang Tourism Bureau attached great importance to it and set up a special investigation team to quickly carry out the investigation. At the same time, it was reported to the Lijiang Municipal Party Committee and Municipal Government, and relevant leaders gave instructions, demanding that the tourism department severely investigate and deal with it. Just two days later, Lijiang Tourism Bureau made the result, fined the relevant travel agency 300,000 yuan, fined the involved tour guide 6,543.8+0,000 yuan, and was not allowed to take the Lijiang tour guide qualification training exam.

Ten Public Relations Cases of Tourism Conflict Crisis