Traditional Culture Encyclopedia - Tourist attractions - What does the tourism professional product portfolio mean? Very easy to understand.

What does the tourism professional product portfolio mean? Very easy to understand.

Tourism product mix refers to the combination of various product series sold by enterprises or companies, including all product series produced by manufacturers or distributed by commercial departments, and also refers to all product combinations operated by an enterprise.

There is a certain relationship between tourism products, that is, there is a certain relationship between various products in end use, production conditions, sales channels or other aspects. The degree of correlation between these different product lines is called correlation. Generally speaking, there are the following connections: (1) These products meet the same demand; (2) These products complement each other and can be used together; (3) These products are sold by the same customer; (4) These products are sold through the same middleman; (5) These products are sold at the same price at different price levels.