How to improve forest tourism products?

In recent years, my country's forest tourism has maintained a rapid growth trend. The development and development of forest parks, nature reserves, forest scenic spots, forest bathing beaches, forest camping sites, etc. has a good momentum. Taking forest parks as an example, In 2006, there were nearly 2,000 forest parks of various types in my country, receiving 200 million tourists, generating direct tourism revenue of nearly 10 billion yuan, a comprehensive output value of more than 80 billion yuan, and creating about 4 million direct and indirect job opportunities. These data also It is growing at a rate of more than 20% year by year. Under the current background of rapid development of forest tourism, continuous expansion of product supply scale, and increasing competition, the problems faced by forest tourism are concentrated in the following: aging and single products, low service levels, inadequate marketing, and insufficient investment in the construction of subsequent supporting facilities. . As the forest industry transforms from the past logging economy to the tourism economy, and gradually shifts to the ecological economy, the forest tourism projects that have been developed now urgently need to find a way to turn around and rebirth in the context of industrial upgrading.

To improve forest tourism products, we need to start from the following aspects:

1. Ecological landscaping

Ecological landscaping is to make full use of the natural ecology of the forest. Rely on ecological conditions to create iconic landscapes and unique architectural landscapes to form the core landscape attractions of the product. Through landscape art forms such as land art and plant landscaping, we landscape the ecological environment and make the natural landscape more ornamental and interesting. sex and entertainment. For example, in our planning of the Yinghua Mountain Scenic Spot in Sichuan, the top of the Yinghua Mountain is the gathering and climax of cultural and tourist routes. It is also the essence of the core tourist product, the alpine landscape. In order to achieve the shocking landscape of the "Splendid Heaven" on the top of the mountain, the top of the mountain is designed with temples, bells, incense, bird's-eye view (alpine rhododendrons, alpine wild roses, alpine virgin forests, alpine meadows) and a Zen scene to make people reach the top of the mountain. In the realm of "sudden enlightenment" and "great enlightenment", the natural landscape and cultural landscape design on the top of the mountain are combined to form the highest experience of Zen on the top of Yinghua Mountain, the "Enlightenment", which complements the high mountain landscape of the "Splendid Heaven" and forms the whole of Yinghua Mountain. A comprehensive sublimation of artistic conception.

2. Landscape amusementization

Shanheshui Yichuangjing proposed in "Five Unique Trends in Tourism Landscape Design" that landscape amusementization is to integrate functional consumption in tourist areas. The architectural landscape incorporates recreational fun, making functional buildings more attractive. Shanheshui Yichuangjing is currently operating "Ningxia Lanyi Mountain Villa" because the restaurant and presidential suite have a strong recreational interest integrated into the landscape, so that tourists who come to eat and stay do not mind the food very much. Taste, but more concerned about the consumption environment, willing to pay one to two times the price of ordinary consumption, becoming a local fashionable consumption place. Shanheshui Yichuangjing believes that many project designs as tourism products should incorporate "dynamic art" methods; because dynamic art has strong expressiveness and shocking power, it can enable tourists to interact well with scenes and situations. Only by creating climaxes and gaining relaxation and pleasure during the entire recreation process can the project have a good repeat visit rate and reputation.

If you want to know more, you can read "Forest Tourism Product Improvement and Industrial System Upgrading", or log on to the Shanhe Shuiyi website, where experts will explain it to you online.