What should we pay attention to in post-tourism development?

2008 will be the coldest winter in the tourism industry, because the epidemic spreading around the world makes everyone feel uncomfortable. Traffic restrictions and the closure of tourist attractions have caused collective difficulties in the tourism industry, and domestic online travel website Baicheng Travel even went bankrupt. It can be seen that the development of tourism in the next year will require certain changes. Notes and summary matters.

There are also times when everything is good - it landed on the New Third Board in 2016 and became "China's first O2O outbound tourism stock"; it received investment from Alibaba; and started a visa war with Ctrip for a 0 yuan visa service fee.

Many highlights are destined to be recorded in the history of online travel. But it is undeniable that from the perspective of corporate development and survival, Baicheng did fail. It is undeniable that the entrepreneurs in Baicheng are the role models of hard work so far.

I believe that Mr. Zeng, a leader in the tourism industry, has a relatively clear positioning after entering Baicheng. That is to take advantage of Baicheng's advantageous product-visa business.

As an entrance to traffic, it drives subsequent long-term products. That is, for back-end tourism services, integrating resource destinations to achieve profitability.

Because as we all know, with the simplification of visa procedures in various tourist countries and the upgrade of visa services for other online travel companies, pure visa service profits cannot maintain the normal operation of an online travel company. Ali's investment capabilities are based on this principle.

The development idea is correct. The biggest problem is that the Internet dividend has faded and the cost of acquiring a single customer is huge. As a traditional tourism enterprise, Baicheng has more or less solidified its Internet thinking from the beginning.

As we all know, online travel companies such as Ctrip, Qunar, and Lvmama. It has passed the baptism of the OTA platform in 2016 and has a huge user system and market barriers.

In the competition of corporate product forms, only destination tourism can cover visa business, not visa business covering destination tourism.

So in the competition of time point and product system, Baicheng must pay a huge price to achieve the expected results.

Currently, from the perspective of the tourism industry, especially offline scenic spots and cultural tourism companies, a large number of companies have inaccurate positioning for their future development and unclear competitive tracks, such as Hundred Cities.

First of all, the second consumer product blindly "follows the trend" and has an unreasonable structure. Consumer goods must be the lifeblood of the future of the scenic spot. When putting two-dimensional consumer products on the shelves, it is necessary to make a comprehensive judgment based on the resource attributes of the scenic spots, the consumption pain points of target customers, regional consumption attributes, crowd portraits, etc., and independently develop and introduce two-dimensional consumer products to drive an increase in tourists to the scenic spots.

And rationally plan the structure of the park’s two-dimensional consumer products, lay out its product framework as a whole, and strive to maximize the benefits of each product while satisfying tourists’ spending power. And form their own product competitiveness and competition barriers.

Secondly, actively respond to new changes instead of waiting in vain. Especially the construction and application of new media matrix. Ensure the effective dissemination of the scenic spot’s brand and reputation, and ensure smooth and accurate publicity channels.

The application of the new media matrix cannot be completed by opening the official WeChat account, TikTok, Toutiao, etc. It should increase the recruitment and training of new media practitioners in scenic spots, so that each media type can be positioned independently and achieve independence. income-increasing system.

Finally, we must ensure reasonable cash flow for scenic spots and enterprises so that scenic spots can be profitable and profitable. Increase revenue and reduce expenditure, and maintain positive cash flow. Although, most scenic spots are currently looking forward to more and more profits. Likewise, the difficulty factor is also increasing. But only profitable scenic spots can be regarded as positive enterprises.