How to write the explosive copy?

First of all, it is very important to ensure that everyone can understand the first article. An excellent copy should first make people have the impulse to continue reading, otherwise it will be a failure.

Secondly, there should be bright spots, reversed stories and unexpected contents in the copy, which can make people remember and achieve the effect of copy propaganda.

Third, the copy should briefly introduce the product or the content to be promoted, so that everyone can easily explain it when reporting or explaining it to others, and achieve the best publicity effect. The theme of the copy should be prominent, and don't go astray!

For example, there is a poster of sunscreen, which shows a beautiful woman in a bathing suit lying on the beach with a full figure. In the lower right corner of the poster, there is a bottle of sunscreen. In order to test the effect of the poster, the advertising company asked 65,438+000 people to wear a special kind of infrared glasses, which can monitor the focus of each person's eyes. Results After analysis, everyone's eyes were focused on beauty, and they didn't look at sunscreen at all, and they didn't notice the brand at all. That is.