Why do you want to do tourism planning?

Tourism planning is to optimize the allocation of regional tourism elements according to the tourism resources and internal and external conditions in the planning area, and make scientific planning for the future development of tourism. Tourism planning is a set of legal normative procedures, which comprehensively balances, strategically guides and protects the long-term development of a destination or scenic spot in order to achieve the goal of orderly development. Then, why should the scenic spot do tourism planning? Four aspects are of great significance!

1, highlighting differentiation.

The purpose of tourism planning is to publicize the personality of the destination. The driving force of tourism is difference. Therefore, the key to tourism planning is to plan different things in different tourist destinations, find differences and find the "soul" of tourism planning. In the design of specific tourism planning ideas, such as urban tourism and ancient town tourism, rural tourism, natural and cultural ecology and tourist destinations, science and education tourism, theme parks and tourism real estate, etc., differentiation and diversification considerations are reflected.

2. Meet the needs of tourists.

Tourism planning is to revise the purpose and destination of urban and rural development according to people's tourism attributes. Tourism planning must be people-oriented. The ultimate goal of tourism planning is to create people's satisfaction as the fundamental goal of tourism development, that is, to promote people's all-round development through tourism. Starting from tourists, tourism planning needs to inject beautiful content into it, and at the same time, by designing different tourism products and tourism projects, tourists can experience beauty and feel beauty.

3. Accelerate regional development.

Tourism has both career attributes and industrial attributes, and the development of tourism is the development of career and industry. Considering from the principle of economics, cities should be public goods, which all citizens can enjoy equally, so they must be managed by government investment. But tourism is a combination of occupation and industry. This means that tourism planning needs to realize the combination of private supply and public supply. In order to do a good job in tourism planning according to the characteristics of tourism industry, the concept of "conceptual tourism planning" lies in determining the concept of tourism development and the time and space arrangement of core product development, and can also include the mechanism of industrial development, the adjustment of industrial structure, the deployment of market development and operation.

4. look to the future.

Planning is a plan for the future. The purpose of proposing generalized tourism planning is actually to promote the optimization and satisfaction of services as much as possible, and at the same time to give full play to the best efficiency of tourism activities for human social and economic development.

Sichuan Shengjing cultural tourism has been committed to the integration and development of culture and tourism industry. Focusing on the cultural tourism resources in three consumption scenarios, such as scenic spot promotion, ecological construction and urban renewal, an integrated solution service system covering planning, brand building, space design, architectural design, landscape design and new media operation is constructed with the idea of "operation first" as the guide.