I apologized through Lichuan in Chongqing.

The birth of Lichuan tourism advertisement "I Depend on Chongqing" broke the calm network ecology and made hundreds of millions of netizens either entangled, angry, amazed or indifferent. As a party to this network event, I have been interviewed by major media constantly, and I have been exhausted between ice and fire, which is good or bad. He should be hiding behind the scenes-Chu Xu went into battle shirtless, which he deserved-but now that he has been shot, he will only go into battle shirtless. According to online legend, many things are far from the truth. In order to restore the truth behind the "I depend on Chongqing" network incident (let's call it the incident), I must stand up and say something.

I never said that.

At first, almost all the media quoted Ceng Weiming, a reporter from Enshi Evening News. After the introduction, the first paragraph ended like this: "On July 6, Sun Fumin, director of Lichuan Tourism Bureau, said that no matter how effective the advertisement was, Lichuan's" Cool City "was remembered by everyone." The feeling of euphoria seems beyond words. It is this sentence that makes me the target of public criticism, saying that our advertising words are deliberate hype with ulterior motives. What I want to say is that on July 6th, I led Lichuan tourism enterprises to attend the opening ceremony of Wuhan Huazhong Tourism Expo. I really never said such a thing-of course, not just on July 6th. Since the public respects it, I can only compete.

Mocking Chongqing is not in the interest of Lichuan tourism.

I just took office at the beginning of last year and made a special trip to Chongqing to visit my colleagues in the Tourism Bureau. It was warmly received by Director Liu, Director Luo and Director Zhang, and has been giving strong support to Lichuan Tourism since then. On June 17, Lichuan and Shizhu County of Chongqing jointly held a joint tourism promotion activity of "Cool Yellow Water and Cool City" in Chongqing. Deputy Director of Chongqing Tourism Bureau personally attended and spoke, and Wang, spokesman of Chongqing Municipal Government, presided over the promotion activities. For Chongqing, we have a lot of gratitude and considerable respect, and we will not spoof. Chongqing is the nearest big city to Lichuan, and it is also the main tourist market in Lichuan. Unless you have a paste in your head, you will never do anything to offend Chongqing people, let alone be short-sighted enough to spoof Chongqing in order to attract attention, because this is not in the long-term interest of Lichuan's tourism development. The misreading of advertising language is not Lichuan's original intention.

Why "I depend on Chongqing"?

Lichuan and the eastern part of Chongqing come down in one continuous line, with the same water, people, taste and sound. Since history, the people of the two places have established a profound friendship. Chongqing is a little far from Lichuan (about 300 kilometers). How to link Lichuan with Chongqing in tourism advertisements and make Chongqing people feel friendly is the first problem we should consider in advertising in Chongqing. I once saw an advertisement for a real estate in Wuhan, which was short, pithy, magnificent and impressive. The meaning of "relying on" here is only close, and if you type "I rely on Chongqing", it is not only close to the location, but also means that the development of tourism depends on Chongqing, which can produce a better advertising context. So when planning advertising language, I first thought of this word. I wonder, why doesn't anyone hype "I rely on the subway"?

Chongqing industrial and commercial bureau is very wronged.

Chongqing industrial and commercial bureau should have the same idea as us when approving Lichuan advertising words. If you look up Baidu dictionary, you will find that the word "lean" mainly includes four meanings: 1, lean, way: lean ~. ~ mat。 ~ back. The ship docked. 2. dependence: dependence ~. ~ hold it. ~ boss. 3. trust: yes. ~ hold on. Prison ~ 4. Armor worn by military commanders in traditional dramas: iron ~. ~ flag. Then, "I rely on Chongqing" is understandable. As a national administrative department, when choosing a language, do you choose online slang or the standard interpretation of national language books? Chongqing Industrial and Commercial Bureau undoubtedly made the right choice.

Won the "shit Zen"

Buddha said that the phase is born from the heart and the environment is present. There is a Buddha in the heart, and people are Buddhas; There is shit in my heart, and everything is shit. On one occasion, Su Dongpo and Fo Yin meditated together. After they sat down, they chatted. & shy; Su Dongpo asked Fo Yin, "What do you think I look like when I meditate?" & shy; Fo Yin glanced at Su Dongpo and said, "I think you are like a Buddha." . & shy; When Su Dongpo saw Fo Yin wearing a yellow cassock, he couldn't help saying, "I think you look like shit when you meditate!" & shy; Fo Yin smiled and said nothing. & shy; Su Dongpo is very happy. When he got home, he said to Su Xiaomei, "I always talk about Zen with Fo Yin. I have never won, but this time I won! " As a result, when Su Dongpo told Su Xiaomei what happened, Su Xiaomei said, "Brother, you lost even worse this time!" & shy; "Why?" & shy; "Fo Yin regards you as a Buddha because there is only a Buddha in his heart, so he regards everything as a Buddha; And brother, what about you? " . For A Dream of Red Mansions, Mr. Lu Xun has a famous comment: "The meaning depends on the reader's eyes. Scholars look at the Book of Changes, Taoists look at lewdness, talented people look at lingering, revolutionaries look at rows full, gossips look at palace secrets ... The slogan "I depend on Chongqing" in China confirms the hearts of many netizens, who seem to have fallen in love with "shit" Zen.

It's not that Lichuan is spoofing Chongqing, but that the Internet is spoofing Lichuan.

The sentence "I depend on Chongqing" was originally intended to express Lichuan's closeness, friendship and goodwill to Chongqing, but it was spoofed and turned into a scolding of Chongqing. The reason is that many people forget the meaning of China's language and characters and succumb to the so-called "new interpretation" of the Internet. People who are used to online proverbs are far away from the extensive and profound China language and literature, and kidnap the truth of China language and writing with misinterpreted online language. The misinterpretation of China's thousands of years of language and writing by default network is the sorrow and degeneration of China's language and culture. "I rely on Chongqing" incident is not that Lichuan is spoofing Chongqing, but that Lichuan has been spoofed.

Finally, I want to say: Chongqing, I'm sorry to have caused you trouble.