Tourism cultural structure

From the structural system of tourism culture, it should include the outermost material culture.

The meso-level includes two aspects: institutional culture and behavioral culture; The core layer is spiritual culture or mentality culture.

From the structural system of tourism culture, it should include the outermost material culture, such as architecture, gardens, utensils, tools, food, clothing and so on. These are tangible and have physical forms that can be felt by human sensory organs.

The middle level of tourism culture includes system culture and behavior culture.

Institutional culture is the product of tourists and tour operators dealing with the relationship between individuals and others, individuals and groups, including the laws, regulations and professional ethics that participants in tourism activities should abide by. It is a rigid, programmed and moralized tourism behavior, which is mainly formulated and implemented by the government, organizations and institutions by compulsory means.

Tourism behavior culture mainly refers to the customary behaviors of tourists and tour operators in tourism activities, such as customs, etiquette, folk customs, folk customs, behavior methods and service methods. In fact, it is the spontaneous behavior of tourists or tour operators, and it is the expression of their internal values, aesthetic tastes, ways of thinking and other factors in action.

The core layer of tourism culture is spiritual culture or mentality culture, which is the cultural mentality and ideological expression of participants in tourism activities, including social psychology and social ideology, and is composed of main factors such as values, aesthetic pursuit, moral emotion and way of thinking.

From the object to the subject, the four relations are closely linked and indispensable. Material culture is the external manifestation or external materialization of tourism culture, which can be directly perceived by people and is easy to imitate and create because of its materiality. But to really attract people, it is necessary to reflect the spirit, concept and pursuit of the creator behind materialization.

Mentality culture is the core of tourism culture, which must be consciously externalized in the material state in order to be perceived and understood, and to make one's own thoughts, pursuits, interests and emotions arouse others' voices. Therefore, material culture and spiritual culture are the unity of opposites in the whole tourism activities.

I think this question and answer should be improved.