In spite of opposition, Liu Qiangdong spent 2.7 billion to buy the "Jade Palace Hotel" in Beijing. What happened next?

Many famous entrepreneurs have been born in China in recent years. They come from all walks of life, such as Jack Ma in the e-commerce industry, Liu Qiangdong in the logistics industry, Wang Jianlin in real estate, etc., all of whom are very famous. However, among these entrepreneurs, Liu Qiangdong’s experience is different from others. It can be said that it is not easy for him. He has no background. He was born in a rural area and only relied on himself after entering the society. He worked hard every day. , looking for opportunities everywhere. The biggest difference between him and others is that his eyes are always full of hope and he never gives up.

In order to make a living, Liu Qiangdong, who had just entered the society, set up a street stall and sold DVDs in Zhongguancun. In fact, he could have had better job opportunities at that time. After all, he was from the Chinese People's A top student who graduated from university, but he had ideals in his heart and always wanted to start his own business. Now he has succeeded and has become one of the best-known entrepreneurs in China. It is not easy to get to where he is today. After his success, he also began to invest a lot. A good project, but he once spent 2.7 billion to buy a "Jade Palace Hotel" in Beijing, which made many people fail to understand his intentions.

At first, some people speculated that Liu Qiangdong wanted to enter the catering industry, but this conjecture was quickly rejected, because even if Liu Qiangdong wanted to enter the catering industry, he could build a brand by himself, relying on JD.com With his reputation in the market, this should not be a difficult thing, and the business of Jade Palace Hotel at that time was not very good. Liu Qiangdong had no reason to spend so much money to buy a hotel and then continue to operate the hotel, so many people said This was a failed investment on his part, but is that really the case?

You must know that for a company, the most important thing is talent. Why is it difficult to enter a large company? It is because the threshold is high and people without ability cannot get in. And Zhongguancun in Beijing is a talent Liu Qiangdong naturally wants to recruit a lot of talents in the gathering place, but JD.com’s headquarters is far away from Zhongguancun. Many times, some talents want to choose nearby, but JD.com is too far away, so they give up on JD.com, so Liu Qiangdong buys After getting off the Jade Palace Hotel, you must know that the location of Jade Palace Hotel is very close to Zhongguancun, so Liu Qiangdong’s purpose of buying Jade Palace Hotel was not to enter the catering market, but to turn it into an office building for JD.com On the one hand, it can improve the quality of the working environment of its employees. On the other hand, locating an office of JD.com here will naturally make it more convenient to contact the top talents in Zhongguancun and recruit talents for the company.

The benefits that a good employee brings to the company are immeasurable. From a long-term perspective, Liu Qiangdong’s investment did not fail. Instead, it proved his long-term vision. However, because of For some reasons, the Jade Palace Hotel has not put on the renovation schedule, and in May last year, Liu Qiangdong suddenly withdrew from the Jade Palace Hotel and transferred the ownership to the Angelo Gordon Fund Company in the United States. Liu Qiangdong did this He must have his own plans, and I don’t know whether the conditions offered by the other party are too tempting, or whether Liu Qiangdong feels that this project is not cost-effective and wants to stop the loss in time, but after struggling for so long, I don’t know whether Liu Qiangdong has made a profit or a loss. What do you think of this?