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Religious culture is an important part of human traditional culture. It affects people's ideology, living customs and other aspects, and penetrates into fields such as literature and art, astronomy and geography, and is an important part of tourism resources. Tourism is not only an economic phenomenon, but also a social and cultural phenomenon. Modern tourism is a large-scale exchange of various cultures. Its social impact and role in religious culture have increased with the development of tourism. Development has attracted more and more attention from relevant parties. Therefore, the relationship between religious culture and tourism is close, interconnected and influencing each other. The development of religious cultural resources is of great significance to the development of tourism; and the development of tourism is also conducive to the inheritance, dissemination, exchange and research of religious culture. The relationship between religious culture and tourism is complementary and develops simultaneously.

1. The impact of religious culture on tourism

Religious culture is not only an integral part of human culture, but also a unique and attractive humanistic tourism resource, which is very important for tourism. Value, the utilization and development of religious and cultural resources are conducive to the formation of distinctive tourism products, opening up new tourism markets, attracting tourists, and are of great significance to the development of the tourism industry. At present, the total number of believers of various religions accounts for more than 60% of the world's population. Many countries attach great importance to the development of religious and cultural resources. The main contents are pilgrimage, praying, burning incense and worshiping Buddha, and conducting research. Because of their devout religious beliefs and strong The desire for knowledge will be transformed into tourism motivations. Some famous religious holy places in the world such as Mecca in Saudi Arabia (Islamic Kaaba Temple), Jerusalem (Christian Church of the Holy Sepulcher of Jesus, Islam Al-Aqsa Mosque, Jewish Holy Temple of Solomon) (Europe), Bethlehem (the hometown of King David of ancient Jewish Israel and the legendary birthplace of Jesus), Rome, Italy, and the Vatican (the center of world Catholicism) have all become places with developed international tourism.

China has a full range of religions, including indigenous religions such as Taoism; there are also foreign religions such as Buddhism, Islam, and Christianity; and there are also religions with Chinese national characteristics that are influenced by foreign religions, such as Mingjiao, Mingjiao, White Lotus Sect, etc. Among the three batches of national key cultural relics protection units announced by the State Council alone, there are more than 150 religious sites and historic sites, and there are more than 3,000 religious-related sites and sites in various provinces, municipalities, and autonomous regions across the country. Rich religious and cultural resources attract believers, experts, scholars and general tourists at home and abroad. Buddhist culture has had a profound impact on China, and gradually formed Buddhist canons, rituals and sects adapted to China's national conditions, leaving behind many famous temples, grottoes and pagodas. Their number, artistic essence and long history are... Well-known at home and abroad. In 1987, the State Council announced that there were 142 national key Buddhist temples in Han areas. The rich Buddhist culture has differences and particularities within the same identity: just like Buddhist temples, the magnificent buildings in Mount Wutai and the structures of folk houses in Mount Jiuhua have their own unique styles; both are sculptures, such as the stone sculptures in Yungang, Shanxi and the Maiji Mountains in Tianshui. The clay sculptures and clay sculptures show two different artistic techniques. If you analyze further, you will find that the three major Buddhist buildings will show different styles due to different eras, different sects and different regions.

Take Mazu, a god worshiped by Taoism, as an example. On Mazu’s birthday (the 23rd day of the third lunar month), the Meizhou Ancestral Temple is crowded with people and incense is flourishing. Tourists from all over the country come here in droves. Taiwan is the most prominent. They always carry the Mazu statue back to visit relatives and offer incense to fulfill their wishes.

Of course, due to different religious beliefs and religious sects, religious believers all over the world have their own holy places that they yearn for. In the process of publicity and solicitation, they should be targeted to achieve the desired results. According to the characteristics of religious culture, we should pay attention to enriching tourism products and increasing income and earning foreign exchange. For example, various religious souvenirs are sold, including Buddhist wooden fish, incense bags, beads, statues, and vegetarian meals; Taoist paintings of "Eight Immortals Crossing the Sea" and "Three Stars of Fortune, Luxury and Longevity", and books introducing religious places of interest. Taking the Buddhist resort Putuo Mountain as an example, it targets the types and characteristics of tourists and combines local realities to sell a variety of images reflecting the style of Mount Putuo and Buddhist statues mainly featuring Guanyin Bodhisattva. It has exerted its unique advantages and brought Good economic benefits. Use religious festivals to promote the development of tourism. With the spread of religious culture, some religious festivals have become not only festivals for believers, but also popular among the people because they meet people's psychological requirements. Christian Christmas and Easter are popular all over the world. The Buddha Bathing Festival (Water Splashing Festival) of the Dai people and the Islamic Corban Festival are also gradually accepted by people. Their novelty and mystery are quite charming.

Religious music and art attract people with its deep and indifferent melodies and unique styles. In particular, Buddhist music and Christian hymns are deeply appreciated by believers and have become a popular way to hold religious ceremonies and celebrate religion. Essential content for the holidays.

Religious culture can also affect the development of tourism in an indirect way. Many characters, stories and legends in religious culture are very vivid and have been adapted into movies, television and literary works and widely disseminated. For example, the Guanyin Bodhisattva in "Journey to the West", the story of Tang Monk's Buddhist scriptures and some scenic spots such as the Flame Mountain, and the famous Taoist mountains and stories in "Eight Immortals Crossing the Sea" have been accepted by more and more people with the spread of TV and novels. , and inspired some potential tourists to participate in tourism activities. The release of the movie "Shaolin Temple" made it a must-visit place for martial arts enthusiasts and tourists.

Religious culture also has a certain impact on tourist hotels. According to the demand of the tourism market, when the hotel to be invested in has a large proportion of believers from a certain country or a certain religious belief, the hotel to be invested must have appropriate facilities and food supplies, and must not be biased against the religious beliefs of the guests. Violate and violate customs and customs. Therefore, in some areas with religious places of interest, you should invest in the construction of hotels or rooms that comply with religious regulations. If you invest in and build a hotel near a mosque to receive Islamic believers, and the hotel does not have catering facilities that specifically serve beef and mutton, it will also cause dissatisfaction among guests. In short, corresponding reception services should be provided for tourists with different religious beliefs. For example, Muslims cannot provide dishes made from pork; Buddhist believers should have fasting meals; they should provide wax porridge on the "Buddha's Enlightenment Day"; Christians should make Christmas trees, hold Christmas parties, and distribute Christmas goods during Christmas. Cards and other small gifts, etc.

Religious culture not only affects hardware - hotel facilities, but also has requirements for software - management and services. In hotels that are responsible for hosting religious believers, employees should have rich religious and cultural knowledge, so that managers can adopt and formulate correct reception plans for guests with different religious beliefs; waiters can provide satisfactory services to guests; and tour guides can provide services to guests with different religious beliefs. Guests make better tour guide explanations.

2. The impact of tourism on religious culture

Tourism is both an economic phenomenon and a social and cultural phenomenon. Modern tourism is a large-scale exchange of various cultures. The development of tourism, the development and utilization of tourism resources, and the opening of new tourism markets have attracted more guests to visit, make pilgrimages, and conduct academic inspections and exchanges. These are all conducive to the dissemination, exchange, and development of religious culture and have a positive impact on religious cultural relics. Monuments also play a role in protection and restoration.

To develop tourism, we must vigorously develop tourism resources, among which the protection and development of religious and cultural heritage are important tasks in the past and in the future. Since the implementation of the reform and opening up policy, with the implementation of the party's religious policies and the promulgation and implementation of relevant cultural relics protection regulations, many religious cultural relics and historic sites have been restored and repaired. For example, the Chengde Summer Resort and the Dunhuang Mogao Grottoes are all under the protection of the state; the Qiongzhu Temple in Yunnan, the Eight Wai Temples in Chengde, and the Tanzhe Temple in Beijing have also been renovated; they are known as the "Museum of World Religions" Quanzhou has also been listed as the first batch of 24 historical and cultural cities in China. Many religious organizations in Quanzhou have resumed their activities, religious and cultural heritage has been sorted and disseminated, and cultural relics and historic sites have been protected and repaired to regain their former glory. Due to the implementation of relevant policies of the Party and the People's Government, many religious cultural relics and monuments that were on the verge of disappearing or in disrepair have been protected and restored and have regained their role. The development of tourism also urgently requires the protection and development of religious cultural relics and monuments. Religion restored and repaired. Cultural heritage, such as temples and palaces, allows tourists to immerse themselves in the culture and art of various religions, increase their knowledge of various religions, and enable religion, the traditional human culture, to be inherited and spread. The arrival of various overseas religious tour groups has provided many opportunities for Chinese and foreign religious people to strengthen contact and exchange with each other, creating favorable conditions for the dissemination of religious culture and academic research. In addition, as the number of believers and tourists continues to increase, many people have donated money, providing a large amount of funds for the protection and maintenance of religious cultural relics and monuments.

Of course, the development of tourism not only plays a positive role in religious culture, but also has a certain negative role. Due to the increase in the number of tourists, it has brought some man-made destruction and environmental pollution, such as tourists Scribbling, carving, throwing things and making loud noises in religious tourist areas destroy the unique tranquility and extraordinary atmosphere of religious places of interest.