The important role of tour guides in the tourism process entire paper

Tour guides play an indispensable role in tourism reception, and their importance is mainly reflected in four aspects.

1. Tour guide service is the most important among all tourism services

Food, accommodation, transportation, travel, shopping and entertainment constitute the six elements of tourism activities, among which the most important Of course, what tourists yearn for most is "touring", and the director of tour activities is the tour guide. The language services provided by tour guides communicate different cultures and promote exchanges between different ethnic groups, thus enhancing the understanding and friendship between various ethnic groups; the tour guide explanation services provided by tour guides help tourists increase their knowledge and enjoy the beauty; The life services provided by tour guides can enable tourists to engage in sightseeing activities happily both physically and mentally, seeking novelty, diversity and fun. In short, the services of tour guides play an extremely important role in tourists achieving their main travel purposes, which proves that tour guide services are the most important service in tourism services.

2. Tour guide service is the most sensitive indicator of the quality of tourism services

When tour groups visit China, tour guides accompany them all the time, communicating language and culture with them, and conducting Tour guides explain and provide daily services, safeguard their legitimate rights and interests, and protect their lives and property. In modern tourism activities, tour guides have become the focus and axis of the entire tourism service operation, and tour guide services have become a key link in tourism services. This is because the services provided by other tourism reception departments are often one-time for a tour group, while tour guides get along with the tour group day and night; the low quality of one service can be provided by other high-quality services, especially high-quality tour guides The poor service quality of the tour guides cannot be compensated for by the service. We can imagine that if the tourist is accompanied by an incompetent tour guide and an annoying person, the tourist activity will definitely not be successful and the tourist will definitely not be satisfied. Therefore, it can be said that the success or failure of a tourism activity generally depends on the service quality of the tour guide, that is, the quality of the tour guide's service is directly reflected in the quality of the tourism service, and is even related to the reputation of the tourism industry of a country (region).

3. Tour guide work is the link and intermediate bridge between various tourism services

It has been clearly pointed out above that travel agencies are the axis of tourism reception work, and the travel agency reception service is The key person is the tour guide; the first line of contact between travel agencies and tourists, and between travel agencies and other tourism enterprises is tour guides. Tour guides play a decisive role in cooperating with each other in all aspects of tourism services and taking into account the overall situation, and in communicating the relationship between upper and lower, internal and external, and left and right.

(1) Linking the Past to the Next

The tour guide is the propagandist and concrete executor of national principles and policies. He represents the travel agency to implement the travel plan and arranges and implements food, accommodation and transportation for tourists. , travel, shopping, entertainment and other services and deal with various problems that may arise during travel. At the same time, tourists’ opinions, requests, suggestions and even complaints, as well as problems that arise in the reception work of other tourism service departments and their suggestions and requests, are generally forwarded to travel agencies through tour guides until they reach the highest national tourism management department. (2) Connecting the inside and outside

Tour guides not only represent the interests of the host travel agency, perform the contract, and implement the tourism reception plan, but also shoulder the responsibility of safeguarding the legitimate rights and interests of tourists and representing tourists in negotiations with various tourism reception departments. , make reasonable requests, make necessary intervention for violations of the contract, and strive for legitimate interests for tourists; tour guides have the responsibility to introduce China to tourists and help them understand as much as possible about our country, people, society, culture and customs People's sentiments and relevant national policies and laws, etc., and at the same time have more contact with tourists, conduct investigations and research, understand foreign countries, and understand tourists. (3) Coordination

Tourism services are inextricably linked with other social services, and the various components of tourism services, that is, different series of services, penetrate, interact, and interact with each other during the implementation process. Interconnected, cooperative, and interdependent. The first line of contact between travel agencies and hotels, restaurants, tourist spots, transportation departments, shops, entertainment venues and other enterprises is tour guides (mainly local tour guides), who play an important coordination role among various tourism enterprises. Cooperation with various relevant departments is crucial to improving tourism quality because:

1. Tour guides must use their own efforts to satisfy tourists' material compensation and other life needs during the tour, and mutual cooperation is an important condition for the smooth progress of life services in tour guide services;

2. Mutual cooperation is an important guarantee for improving the quality of life services, and high-quality life services provide favorable conditions for the success of tour guide explanation services.

Therefore, tour guides must cooperate well with providers of various services. Of course, they must also fight against them when necessary, but they must be reasonable, reasonable and legal. Only in this way can they Execute the contract signed with the travel agency as soon as possible and provide services that satisfy tourists.

4. The quality of work of tour guides affects the sales of tourism products in the host country

Tourism products include both tangible and material products, as well as intangible and non-material products. , mainly materialized labor services, especially tour guide service, which is a highly intelligent and highly skilled service job.

The quality of tour guides determines the quality of tour guide services. The quality of tour guide services determines the use value of tourism products to a large extent, and tourists often buy dishes based on their use value. of tourism products. Many statistics show that effective tour guide work can not only make tourists return satisfied, but also play a good publicity role. Many tourists travel to a certain country or place because of recommendations from relatives and friends who have personal experience.

On the contrary, if the service quality of tour guides is not high, tourists will not be able to have the desire to visit again; and their complaints and blame will definitely deter potential tourists around them. Therefore, the quality of tour guide services affects the sales of tourism products in the host country.

To sum up, tour guide service occupies an extremely important position in comprehensive tourism services, and tour guides play a key role in tourism reception. The work of tour guides is not only related to the reputation of travel agencies, regional and national tourism, but also related to the development of travel agencies and regional and national tourism. Every tour guide must recognize this, realize the importance of their responsibilities, enhance their professionalism, and work hard.

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