The role of urban tourism propaganda film

City propaganda film is the display and expression of the essence of a city. Through the visual communication path, the visibility and exposure of the city can be improved, thus attracting investment and increasing tourism. The core of making city propaganda films is to fundamentally change the similarity of the current urban construction, highlight the quality and personality of the city, tap the regional cultural characteristics of the city, and enhance the attractiveness of the city, so as to improve the competitiveness of the city, promote the level of economic development, establish the unique visual recognition effect of the city, and thus create a unique city video for the city.

Beijing Andy film and television advertising took the lead in putting forward the concept of "urban film" in China, and set up the first urban film creation team in China, mainly relying on the guidance of urban culture and high creativity, deeply excavating the true meaning and temperament of the city, bringing different visual enjoyment to the city by artistic means of sound, light and shadow, fundamentally changing the similarity of urban construction, highlighting the quality and personality of the city, excavating the regional cultural characteristics of the city, and enhancing the attractiveness of the city, thus improving the competitiveness of the city and promoting the economy.

Unique creativity

Can accurately express the differentiated urban positioning, concise the unique humanities of the city, and form a single appeal to the urban concept; Show the unique charm of the city through flowing light and shadow images, and make the city propaganda film more attractive.

All-video e-station strategic communication

Full-video creative mode, with the help of the most advanced visual imaging technology, the freshest visual communication marketing concept, the most international brand implantation strategic perspective, and the most effective image creative planning and execution, provides the city with E-station image visual strategic communication from creative planning, joint shooting and special effects production, including communication strategy, content creativity, field shooting and post-film packaging.

Diversified technical support

According to different city propaganda films, different visual image technologies are adopted, and through various technologies such as film and television, three-dimensional animation and holographic images, artistic creation is carried out around the essence of urban culture, highlighting key points and characteristics.