Why are "barbaric tour guides" repeatedly banned?

The emergence of "barbaric tour guides" has a lot to do with the current lax law enforcement and ineffective supervision in the tourism field. But in addition, the current tourism market is extensive, and in this extensive industry The resulting low-level competition is also an important reason.

At the beginning of the rise of my country's tourism market, tourists paid a group tour fee, and the food, accommodation, travel, entertainment and shopping were all arranged by travel agencies and accompanying tour guides. This became the mainstay in the tourism market at that time. Business format. The most important disadvantages of this tourism format are the similarity of models and convergence of services, and the phenomenon of homogeneity is very serious.

In a homogeneous market, price has become a key factor in competition. Faced with the reality that "the lowest bidder survives", travel agencies can only try their best to lower prices. The most extreme ones even have "zero tour fee" tour groups. However, there is no free lunch in the world. When the group fee is lower than the cost price of the travel agency, if it does not want to "make a profit at a loss", the travel agency has to find ways to make up for it from other places. Obtaining commissions by forcing tourists to shop and consume has become the most important compensation method for travel agencies.

Although cases of tour guides insulting, threatening, and beating tourists have been reported in the media from time to time, compared with the actual cases, these exposed cases may only be the tip of the iceberg. Those cases that have not been exposed are more common and more common in real society.

Although increasing supervision and law enforcement can restrain "barbaric tour guides", as long as the status quo of homogeneous competition and low-price strategies for group tours does not change, some aspects of the tourism market will It is difficult to fundamentally change the situation.

Extended information

A tour guide in Yunnan threatened the personal safety of tourists and claimed to have a bad temper

On December 23, some netizens broke the news that a tour guide in Kunming, Yunnan, was traveling When explaining the itinerary on the bus, it threatens the personal safety of tourists, "The itinerary I am telling you now is the route for the past few days, but if you don't listen, wear headphones. If you have any questions during the itinerary, don't Come to me again and I will remember you." The tour guide said, I have a bad temper, don't let me target you, it will make you unforgettable.

The netizen said that there were a lot of girls in the car at the time and no one dared to resist.