Traditional Culture Encyclopedia - Tourist attractions - What do you need to do to make a website for tourism projects?

What do you need to do to make a website for tourism projects?

Tourism websites mainly include routes, scenic spots, hotels, information, strategies and so on. The design of the website should pay attention to user experience, and the management of the website should pay attention to stability, security and maintainability.

The price may be around 5000 yuan, depending on what it is made of.

Process:

(a) Establishment and maintenance of the website

1, combining knowledge and building our website according to requirements.

Configure server

Establish a database

Writing program

buy a domain name

Long term maintenance

2, the establishment of the website often needs to meet the requirements of relevant laws and policies, so it is necessary to carry out corresponding legal advice to legalize the business activities of the website.

3. The design of web pages is based on the fact that our target audience is mainly college students, and the artistic style of web page design should reflect sunshine and fashion. The content must include the content involved in the specific form of the website.

(2) Website promotion

1, promoted in search engines such as Baidu or other professional promotion websites or enterprises.

2, the use of Weibo and other network channels to promote website links.

3. Do TV commercials.

4. Advertising in newspapers and magazines.

(3) website operation

The website department and the marketing department are responsible for daily updates, business reception and handling. The website department is mainly responsible for the actual maintenance of the website and provides technical, artistic and design support. The marketing department is mainly responsible for external business, including coordination and contact with advertisers and partners.

(D) revenue channels of the website

The company's early income mainly comes from websites (including computer web pages and mobile phone clients), and website income is the pillar of the company's normal operation. The income channels of early websites mainly include the following aspects.

Through consultation with advertisers, the way to insert advertisements is as follows.

(1) Pop-up Advertisement When a user visits the main site of the website, the main site of the website will automatically pop up the advertisement page specified by the advertiser. At present, the pop-up function has the following modes: direct play (pop-up publicity page when entering the site), delayed pop-up (pop-up publicity page after visitors enter, with a delay of several seconds), rear projection, pop-up window display and so on. , you can choose to use. This way may affect the user's impression of our website, and the advertising revenue is limited. Try to use this advertising model as little as possible.

(2) Click on the advertisement to put the advertisement picture on the main site of the website in various ways. Only when the visitor is interested in the advertisement picture and clicks on it can the cost be calculated. The number of clicks is calculated according to the unique IP clicked within 24 hours, and repeated clicks by the same user are counted as an IP. Because this mode is characterized by minimal interference to visitors and will not damage the image of the website, it will leave a deep impression on visitors and the efficiency of the visit is also high, so this mode can be used as the main mode of website advertising management, and the fees charged to advertisers are relatively high.

(3) Display advertising This mode is an advertising mode that charges according to the actual advertising display, that is, when the user visits the main site of the website, the advertisement of the advertiser is displayed, and this advertisement is charged accordingly. This advertising model is mainly aimed at the launch of brand products.

(4) Sales commission advertising This model converts the advertising expenses of advertisers according to the actual number of products sold, that is, the fees are charged according to each order/transaction, and the website will receive corresponding commissions for each successful transaction. When using this method, we should consider each other's sales ability and make the best choice for ourselves.

2. Book hotels and guesthouses on our behalf. We have established friendly and cooperative relations with relevant hotels and guesthouses in tourist cities and scenic spots, and registered them and entered them into the database of the website. When users search and determine the travel time and place, we will provide partner information suitable for users. Users can choose whether to book hotels and other supporting facilities according to their own needs. If they need to make a reservation, they can enter directly through the entrance in the website, and we will make a reservation for them to provide convenience for users. At the same time, according to the agreement, the corresponding fees of the partners will be collected in the form of commission, price difference and advertising fee.

3. After booking air tickets and train tickets, we will provide users with the most convenient, affordable and suitable travel routes for free. At the same time, provide the corresponding air ticket and train ticket information for users to choose by themselves. We make a profit by earning the difference between air tickets and train tickets.

4. Implement the membership system and register the websites that collect membership fees. Users do not need to log in when browsing the web and searching, but they must log in to their personal accounts when publishing news in the forum and using services such as booking hotels, hotels, air tickets and train tickets. Members are divided into ordinary members and paid members. Ordinary members enjoy the basic services of the website, and paying members enjoy more advanced services. Paying members can be divided into different grades according to the needs of users and the amount of payment.

In addition, the website is not a separate third-party payment platform, and all kinds of payments are linked to common online payment methods such as Alipay and online banking.