Where did MICE tourism first appear?

MICE tourism first appeared in developed countries in Europe and America.

Top conference cities in the world: Paris, London, Vienna, Copenhagen, new york, etc.

MICE tourism is a form of tourism developed by holding international conferences, seminars, forums and various exhibitions, and it is a key point in the development of tourism products in Beijing. At present, international conference tourism has the characteristics of large group scale, high guest grade and consumption, long stay, involving many related service industries, low cost and rich profits. Conferences have become an industry in Europe, North America, China, Hongkong and Singapore. The number of exhibitions is also increasing rapidly. There are 2 1950 internationally registered exhibitions from 1998 to 1999. All kinds of conferences and exhibitions held in Beijing every year account for 80% ~ 85% of the whole country. The number of MICE tourists and the proportion of consumption in Beijing are increasing year by year, and there is great potential for developing MICE tourism.