Traveling frog, why is it so hot?

Recently, a game called "Traveling Frog" entered the public eye. This Japanese game, which was launched on February 6, 20 17, performed moderately. Recently, it has suddenly attracted attention in China, and now (20 18, 1) has ranked first in China app store for free games.

Traveling frog

Why is this game so popular? Let's talk today.

Brief introduction of traveling frog

Traveling Frog is an implantable mobile game developed by Hit-point, which supports Android and Apple systems.

The game is quite simple and even a bit "boring".

The protagonist of the game is a lovely frog, a frog that belongs to you only. The frog lives alone in the yard. When you first enter the game, you can give it a name. After that, the game begins. You need to collect clover in the yard. They are the money in the game. The money can be used to buy lunch and other tourist materials, and then you can put these materials into the frog's backpack.

Then, the little frog will go out for a trip at some point.

You can't control when it goes out and when it goes home. However, what you expect is that it will send you some postcards and special products from time to time after the trip, such as:

Travel frog postcard

It can be said that this frog is very lonely. Of course, some people's frogs will meet friends, and maybe even have a group photo.

As the owner of the frog, you can do nothing but collect clover and wait for the frog to come home. Every day's expectation is the "report" that the little frog gives you.

How did this game catch fire?

I really want to ask, why is this game so popular?

Most people who play this game are female users. There are many girls who have never given birth, and this frog seems to arouse their "motherhood". Some people say:

This game allows them to see the shadow of their parents, who want their children to grow sturdily and worry that they will leave themselves when they grow up; I hope it can travel, but I don't want to face the loss of separation.

Therefore, warmth is the theme of this game. You don't need anything. It is enough to start the game every day and see what the frog is doing, what news he sent back, what he experienced outside and what friends he made.

The game returned to simplicity, which slowed down the fast-paced us, so it became a fire.

Starting with the traveling frog, let's talk about game entrepreneurship.

Mobile games have always been the outlet for entrepreneurship to make money. Word of mouth communication is a very important way.

How to gain word of mouth, of course, starts with the needs of modern people. Of course, this Japanese traveling frog didn't analyze the needs of China people at all, but somehow it got attention in China and reached the top by word of mouth.

Word of mouth communication

But we found that, in fact, the most important thing to start a business through games is not the way of promotion, but how to get popular through games.

When everyone is staring at the fast-paced and exciting game direction, some people slow down and get unexpected results.

One more thing is very interesting:

In Japan, Action in the Wilderness, developed by China, reached the summit, while Traveling Frog, developed by the Japanese, reached the summit in China.

Game entrepreneurs probably don't know what is going on.

In a word, innovation is the primary productive force. Use your imagination. Any game can create miracles. Forget it, I'll go and see if my frog son has come back.