Tourism and geography theory analyze the blowout effect of the National Day Golden Week

1. "Double promotion" brings out the "geometric series effect", and the world brand effect is highlighted.

In recent years, Tianzhu Mountain has been making every effort to "create its brand" and has raised nearly 300 million yuan from various sources to invest in the construction of tourist roads, tourist infrastructure and supporting facilities, including large ecological parking lots, geological science museums, The construction and development of the tourist service center and new tourist routes have been completed, and the appearance of the scenic spot has been fully upgraded. With the success of the "brand creation", Tianzhu Mountain's popularity and reputation continue to increase, and Tianzhu Mountain's brand promotion and promotion have been strengthened. Especially after Tianzhu Mountain successfully applied for the World Geopark this year, it is the world's largest ultrahigh pressure variable zone and the world's most beautiful The granite landscape and other high-quality tourist routes are very popular among tourists, and the World Geopark's signboard has attracted a significant increase in tourists. It received 108,000 visitors in seven days, a year-on-year increase of 8.6%.

2. The long-term self-driving growth is gratifying, while the short-term team remains stable.

During this National Day, many of the self-driving cars plying the winding highway in Tianzhu Mountain are from Hebei, Henan, Shandong and Tianjin. They are all based on family, relatives and friends. , came with the wish that "Tianzhu Mountain deserves to be a world geopark, so beautiful". Due to the low temperature and rainy weather, short-distance teams from Nanjing, Hefei, Wuhan and Shanghai's special ships and trains are at the same level as pre-holiday bookings. Tourist through trains in major source markets have stable departures, and the number of trains has increased at the same level as on weekends.

Three-day and two-day tours have become the main line, and peripheral tourism has attracted significant attention.

Due to the increase in the number of medium and long-term tourists, tourists’ stay in Tianzhu Mountain has increased from one to two days in previous years to two or three days. The number of tourists in the city and Lu'an in western Anhui Province has increased. Tourists traveling in the central area have driven a large number of tourists from surrounding areas. Therefore, during the National Day Golden Week this year, Tianzhu Mountain has a balanced growth in tourists. The number of single-day receptions on 2, 3, 4 and 5 was around 20,000, and there was no peak congestion or vacancy at the bottom.

4. The number of self-driving individual passengers has increased significantly, and tourism consumption has increased.

In the early days of the National Day Golden Week, although the weather is not good, the number of self-driving individual tourists is still increasing. They are a happy people, they only have fun on rainy days, and their consumption is high. Food, accommodation, travel, shopping and entertainment are all about individuality. According to statistics from the County Holiday Office, the average daily occupancy rate of star-rated hotels in Tianzhu Mountain this year has reached more than 85%. The turnover of Tianzhu Mountain Shanshi Dafu Square and Tianzhu Mountain Shopping Plaza has also increased significantly, and the benefits are considerable.

5. The tourism reception response is effective and the folk customs and festive atmosphere are strong.

Before the holiday, Qianshan County Holiday Office and Tianzhu Mountain Scenic Area Management Committee attached great importance to early arrangements and deployments, carried out tourism safety inspections in advance, improved signage systems and infrastructure, and carried out guided tours Training camps are held to create a tourist festival atmosphere and various folk performances are planned during the Golden Week. Activities such as "fairies throwing hydrangeas to choose a bride, farming competitions, passionate bonfire parties" attract many tourists to love and participate. During the festival, all the cadres and workers of Tianzhu Mountain Scenic Area, together with the staff from all aspects, adhered to their posts, conscientiously performed their work responsibilities, strictly standardized management, provided civilized and enthusiastic services, and completed various reception services during the "Eleventh" Golden Week with high quality and efficiency. .