Is Tianmen Mountain in Zhangjiajie privately contracted?

As a well-known tourist destination in China, the ownership of Tianmen Mountain in Zhangjiajie has always attracted much attention. Some had questioned whether it had been privately contracted. However, the fact is that Tianmen Mountain is not privately owned, but is controlled by the Zhangjiajie Municipal Government, and its specific operations are handled by the state-owned enterprise Zhangjiajie Tianmen Mountain Tourism Development Co., Ltd. This company entrusts some landscape and service projects to private companies for management according to cooperation agreements. This model is quite common in the tourism industry.

Nonetheless, it is worth noting that similar contracts may exist for other well-known attractions such as the Forbidden City and the Great Wall. The public often views contracting negatively, but with effective supervision, contracting can improve service quality and efficiency. This is the case for Tianmen Mountain, which ensures the tourist experience and the development of the scenic spot through scientific contract management.

Therefore, we should have a correct understanding of the Tianmen Mountain contracting issue and realize that behind it is the government's effective use of tourism resources and the healthy development of the tourism industry. This model is not a special case, but a common practice in modern tourism operations. The key lies in how to ensure that it is carried out within a legal and transparent framework.