The fifth Shandong cultural tourism Huimin consumption season time

20021the fifth Shandong cultural tourism consumption season will be fully launched in mid-April, and the whole activity will last for ten days. It will be linked with Shandong 16 cities, and every citizen and tourist can actively participate in it.

It was learned from the press conference held by the Shandong Provincial Department of Culture and Tourism that the fifth Shandong Cultural Tourism Consumption Season was planned to be launched simultaneously in 16 city in mid-April, and the activities will last until 10, and will be carried out simultaneously at five levels: province, city, county and village.

According to reports, the theme of the fifth Shandong cultural tourism consumption season is "wisdom, culture, travel and quality of life", and the time is from April +0 to June 10, 20265438. The activities will follow the principle of "policy guidance, cultural tourism integration, market operation and universal benefit", adhere to the combination of government and market forces, comprehensively strengthen the deep integration of culture, tourism and related consumption, and vigorously carry out mass cultural tourism activities to benefit the people through direct financial subsidies to consumers, preferential discounts to merchants and financial institutions, participation of the whole people and enjoyment of cultural tourism resources. In the arrangement of activities, eight series of theme activities were carefully planned and designed, and each theme activity was brilliant.

"Visiting Qilu Healthy Life" Series of Theme Activities

Run the 20021Shandong Tourism Development Conference well, organize activities such as "Shandong people traveling to Shandong", advocate a healthy lifestyle, and launch fine tourist routes such as "Red Cultural Tour", "Confucian Cultural Tour", "Cultural Health Tour", "Ecological Tour along the Yellow River" and "Canal Cultural Tour". Organize flower viewing theme activities, China Tourism Day series activities and colorful summer consumption month activities, and carry out activities such as Qingdao Beer Festival, Weifang Kite Festival, Qufu International Confucius Culture Festival, Taishan Mountaineering Festival and Heze Peony Festival to support sports consumption activities to benefit the people.

"Qilu Yun Xiang Future Wisdom Tour" Series of Theme Activities

Combined with the online operation of "Friendly Shandong Cloud Tour Qilu" smart tourism platform and "Qilu Cloud Theater", we will carry out the exclusive month activities of digital tourism consumption, accelerate the application of new technology scenarios, and enable technology empowerment to bring better tourism experience to tourists. In the fields of e-commerce platform, online audio-visual, online live broadcast, online education, digital publishing, animation display and so on. Carry out special consumption activities such as cloud tourism, cloud exhibition, cloud performing arts and immersive experience. Expand the consumption of digital cultural tourism.

"Non-genetic inheritance and national tide" series of theme activities

Around the theme of "Cultural and Natural Heritage Day", we will carry out traditional craft exhibitions and special exhibition and experience activities such as traditional drama and folk art, hold Shandong Intangible Cultural Heritage Shopping Festival, continue to carry out the brand activities of "Shandong Intangible Cultural Heritage Learning Lecture Hall", and show the latest achievements of creative transformation and innovative development of Shandong Intangible Cultural Heritage from all angles.

"Red Qilu Love for a Hundred Years" Series of Theme Activities

Highlight the theme of celebrating the centenary of the founding of the Party, combine the large-scale theme exhibition of revolutionary culture and the "8100" series of activities, launch the "Red Culture Theme Month" in Shandong Province, organize and carry out a series of theme activities such as Shandong Fine Arts Exhibition, Micro-video Contest, "Remember the history of the Party, glory belongs to the Party", and create a strong atmosphere for celebrating the centenary of the founding of the Party and opening a new bureau.

Series of Theme Activities of "Night Tour in Qilu City that Never Sleeps"

Guide the main business districts and characteristic commercial streets to closely integrate with culture, tourism and leisure, cultivate a number of fine night shows, create night consumption scenes and cultural tourism consumption gathering areas, and activate the cultural tourism market.

Dig deep into the local elements of Shandong, increase the supply of cultural tourism products with Shandong characteristics, and build regional characteristic brands. The online shopping mall of "Shandong Boutique" Pavilion will be built, and the 2nd China International Cultural Tourism Expo, the 5th China Time-honored Brand (Shandong) Expo, China (Feicheng) Agricultural Products Creative Packaging Design Competition and Exhibition Fair, and the Book Fair Festival of "Scholarly Caravan Beautiful Shandong Tour" will be held.

"Lv Wen Intellectual Property Creative Shandong" Series of Theme Activities

Docking cities in Shandong Province, introducing international and domestic well-known IP, carrying out IP tide exhibition, digital creativity, creative park, rural creativity, derivative creation and promotion, etc. And create a "Qilu IP Creative Festival" to enhance the IP influence of Shandong cultural tourism under the guidance of benefiting the people and bring a new market for cultural consumption.