Model essay on tourism management (2)

Analysis on the Characteristic Development of Tourist Souvenirs

Abstract: As an emotional bond between tourists and tourist destinations, tourist souvenirs have become an important symbol to enhance the influence of tourist destinations and tourist services. However, many tourist attractions lack an important understanding of tourist souvenirs, which leads to some problems in the development and design of tourist souvenirs. This paper analyzes the main problems existing in the development of tourist souvenirs, and puts forward some strategic suggestions for the design of tourist souvenirs from the perspective of characteristic development.

Keywords: tourist souvenirs; Features; exploit

With the rapid development of China's economy and the improvement of people's consumption level, more and more people have become a member of the tourism army, and tourism has also flourished. Tourist souvenirs refer to goods with local characteristics purchased by tourists in the process of traveling. It is a special commodity with regional and commemorative complementation and cultural and entertainment blending. Tourist souvenirs are an important symbol to enhance the influence of tourist destinations and tourist services, an important commodity to boost tourism income, and an important carrier to publicize the regional characteristics and culture of tourist destinations. However, many tourist attractions lack understanding of the importance of tourist souvenirs, which leads to some problems in the development and design of tourist souvenirs.

First, the problems in the development of tourist souvenirs

1. The cultural connotation of tourist souvenirs has not been fully explored.

Tourist souvenirs are different from ordinary commodities. They are the material carriers of local culture and the emotional ties connecting tourists and tourist destinations. Therefore, digging deep into the local cultural connotation in the process of design and development is the key factor to enhance the attraction of tourist souvenirs. However, some tourist souvenir developers have low cultural literacy and pursue economic interests too much, which leads to insufficient investment in market demand research and product design in the early stage. At the same time, in the design and production process of tourist souvenirs, in order to reduce the cost, the production technology of tourist souvenirs is rough, the quality is poor, and there is a lack of design concept based on local rich cultural accumulation, which makes tourist souvenirs lack corresponding cultural added value and difficult to meet the needs of tourists.

2. Tourist souvenirs lack characteristics, and the homogenization phenomenon is serious.

The development of tourist souvenirs is related to the sustainable development of local tourism, so it is particularly important to develop characteristic tourist souvenirs. At present, the tourist souvenir market is chaotic, and the products have no characteristics, lack of individuality and obvious homogenization, which seriously affects consumers' desire to buy.

3. The development of tourist souvenirs ignores the needs of consumers.

With the improvement of consumption level, more and more tourists are no longer satisfied with mass-produced souvenirs in the market. They prefer different and unique products, so the design of tourist souvenirs should be based on the needs of consumers. However, at present, the design and development of tourist souvenirs in the market only consider the reduction of production costs and the improvement of economic benefits, and fail to accurately grasp and meet the needs of different tourists.

Second, the characteristic development of tourist souvenirs.

In view of many problems existing in the design and development of tourist souvenirs, only by taking the road of characteristic development can we highlight the promotion of tourist souvenirs to local tourism.

1. The development of tourist souvenirs should be combined with regional characteristics.

The most important thing to develop the characteristics of tourist souvenirs is to realize localization, that is, to maintain regional characteristics. For example, the development of tourist souvenirs combined with famous local historical allusions and the characteristics of local tourism resources. The design and development of tourist souvenirs in Chongdugou, Luoyang has well tapped the characteristics of local resources. Chongdugou is rich in bamboo, and the local bamboo forest is called one of the three wonders of Chongdugou. Therefore, the tourist souvenirs of Chongdugou are also around "bamboo", such as bamboo water guns, bamboo cups, bamboo sun hats, bamboo buckets, bamboo poles, bamboo flutes, etc., which are not expensive and have the unique characteristics of Chongdugou, so they are naturally very popular with tourists.

2. Increase the diversity and richness of tourist souvenirs to meet the needs of consumers at different levels.

The design of tourist souvenirs should aim at the cultural needs of social consumption and strive to meet the spiritual needs of consumers. In other words, the connotation decoration and trademark design of tourist souvenirs should be market-oriented, and tourist souvenirs should be designed according to market demand to avoid aimlessness. At the same time, the consumer market is an objective test of the cultural value of tourist souvenirs, and the two should be unified, otherwise such cultural taste is worthless.

3. The design of tourist souvenirs should keep pace with the times, reflect the characteristics of the times, and be novel and unique.

Tourist souvenirs should not only have a quaint charm, but also be combined with the times. Keenly grasping the pulse of the times can make tourists have a strong interest in products. Taking Xiamen as an example, Xiamen is developing cultural and creative industries, and the creative development of tourist souvenirs is a concrete step to promote the development of creative industries. Xiamen holds relevant design competitions, so that more enterprises, colleges, design companies, designers, arts and crafts artists, folk craftsmen and students can creatively design tourist souvenirs for Xiamen, thus promoting the innovation of tourist souvenirs in Xiamen. There are more and more unique, novel and unique tourist souvenirs in Xiamen tourism market, such as the unique tourist map of Xiamen, sending greeting postcards to the future in the form of "drifting slowly", and the artistic design of tourist souvenirs greatly meets the aesthetic and spiritual needs of tourists.

4. Have brand awareness

The homogenization of tourist souvenirs market is serious, and the most fundamental reason is that its designers and producers have no brand awareness. Once new tourist souvenirs are introduced, a large number of merchants begin to follow suit and imitate production, forming disorderly competition. Designers of tourist souvenirs can apply for patents, use patent rights to protect their own brands, prevent the infringement of counterfeit and shoddy products, and form tourist souvenirs with independent intellectual property rights.

References:

Kang Bing. Creative Design and Development of Tourist Souvenirs in Xiamen [J] Journal of Xiamen University of Technology, 2008 (2): 7-9

[2] Li Shu. Cultural Factors and Commercial Behavior ―― Comparison of Chinese and Foreign Tourist Souvenirs [J] Art Hundred Schools, 2007 (5): 18 1.

[3] Zhou Jin. Main brand characteristics of tourist souvenirs development [J] Hebei Daily, 2005(2)

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