Why is the operation of B&B getting worse? What can be done to improve it?

B&B's small business size determines the limitations of its sales channels. How to reach the target customers, brand and word of mouth are the most important channels for hotels, so "community+circle marketing" is an effective method.

Community+circle marketing has three core concepts:

First, the effective transmission of brand information and the expansion of customer base;

Second, through word-of-mouth communication, brand awareness tends to be more consistent;

Third, as a means of customer maintenance, promote customers to buy many times for a long time.

"Community+Circle Marketing" generally has two operating principles:

First, "community+circle marketing" can be divided into internal core and external communication, and must be linked internally and externally. Let the target customers and segmented users of "community+circle marketing" be at the core, and the construction of value core, culture core, experience core and consumption core will also be carried out around the core layer. The formation of spiritual and spiritual sensory added value is largely accomplished through external communication. Although the outer circle is not the direct target group, their word-of-mouth will enhance the psychological sublimation value of the core target customers and enhance their motivation to buy twice or even many times. How to do a good job of external communication, then social media platforms such as WeChat, Weibo and Xiaoxiao will be the battleground in the era of mobile Internet.

Second, "community+circle marketing" should be extended to the stage of product value construction. B&B has gradually become a "fourth space" tourist destination besides family, office and private tea room. The best holiday experience is that you can live in seclusion in Nanshan, get together with a group of talented people, not only sing wine and write poems, but also enjoy flowers and tea. Therefore, it is a problem that residents and hosts should consider to build a residential space that can not only meet the needs of the core high-end consumer groups, but also become a travel destination. B&B is a lifestyle that quite a few urban elites dream of. Through their influence and their own way of life, B&B has risen to a brand-new market consumption country. B&B is the product of consumption upgrading, and it is more oriented to middle and high-end consumer groups, which must have certain spending power. Therefore, B&B products are necessary in this direction.