Introduction to Tourism Psychology

Book title: Tourism Psychology/General Higher Education Tenth Five-Year Plan National Textbook

Author: Liu Chun

Number of Pages: 655

Publication date: 2004-5-1

Edition: 1

Format: 16 pages

This book is comprehensive and systematic from a new perspective It elaborates on the theory, methods and application of tourism psychology in practice. The book is divided into four parts, totaling 22 chapters. The first part is an introduction, which mainly introduces the objects, tasks and research methods of tourism psychology as well as the research model of tourism behavior; the second part, tourist psychology, focuses on explaining tourism behavior from the perspectives of psychology, sociology and anthropology and other disciplines, and discusses The relationship between tourism marketing strategies and tourist behavior; the third part, tourism enterprise management psychology, elaborates on the theories of management psychology of various classic and modern schools, and studies the behavioral characteristics and all levels of individuals, groups, leaders, and organizations. The psychological laws involved; Part 4, Service Psychology of Tourism Enterprises, briefly introduces the psychological factors of travel agencies, tourism transportation, and hotel services, which are known as the three pillars of the tourism industry. The book has a rigorous system and detailed discussion, reflecting the latest achievements and cutting-edge trends of this discipline, and has strong practical guidance.

This book can be used as a teaching material for undergraduates and graduate students majoring in tourism management, as well as a training material for senior managers of tourism companies and related companies.