Traditional Culture Encyclopedia - Tourist attractions - An analysis of experiential tourism market in experiential tourism.
An analysis of experiential tourism market in experiential tourism.
As far as tourism itself is concerned, experiential tourism is a new tourism mode after sightseeing and leisure tourism, and it is the result of tourists' mature consumption psychology. Therefore, consumers in the experience tourism market and the traditional tourism market are relatively coincident, while consumers are younger.
With the deepening of the Internet era, a large number of go on road trip or personalized tours have flooded into the dining table, and the information dissemination through the Internet has attracted more and more young people who like to travel. People are paying more and more attention to the single mode of travel and uniform service. Experience tourism mode and personalized service have become a big profit point and commercial market.
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