Where is the blind box made?

The most important toy production and export bases are five provinces and one city: Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian. Among them, Guangdong Province is a big toy province in China, mainly concentrated in Shenzhen, Dongguan, Guangzhou, Shantou Chenghai, Foshan and other places.

The data shows that in 2020, more than 200,000 consumers spent more than 20,000 yuan on blind boxes, and some even spent millions on blind boxes. Consumers generally learn about and buy blind boxes from offline blind box vending machines or trend toy stores. Some consumers buy blind boxes repeatedly in order to draw their favorite doll styles, while others buy hidden and limited blind boxes. Due to the popularity of blind boxes, more and more young consumers regard choosing blind boxes in physical stores as a social way.

Social assessment

According to statistics, most blind box players are 18~35 years old women or students with a monthly income of 8,000 ~ 20,000 yuan. Experts believe that young people are willing to pay for the blind box and pursue the value of accessories such as personality, trend and companionship. Many blind box products are not only loved by people in appearance, but also pay attention to emotional values, such as companionship, healing and self-satisfaction, thus capturing the minds of young people.